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正版 马化腾的腾讯帝国 林军,张宇宙[著] 五洲传播出版社 978750
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CHAPTER 1
A Man Named Ma Huateng
The Youthful Ma Huateng in Shenzhen
Shenzhen: A National Leader in
Internet Innovation
An Engineer at Runxun Communications.
A Subdued Style of Leadership
He Found His Other Half on QQ
CHAPTER 2
Ma Huatengs Partners and Friends
"Ponysoft" on CFido
Qiu Bojun and Ding Lei
Zhang Zhidong - Technical Genius and
Shenzhen University Grad
Zeng Liqing the Marketing Whiz
Top Speized Talents:
Xu Chenhua and Chen Yidan
Other Founding Shareholders of Tencent
Startup Employees Who Came over to Tencent
A Five-Person Decision Making Group
CHAPTER 3
Adversaries Faced by Ma Huateng
Pang Shengdong:
From "Mysteries of Women" to 51.com
What Happened between Tencent and
Thousand Oaks
Ma Yun and Ma Huateng
CHAPTER 4
Investors Who Helped Ma Huateng
Lin Xiaosong and Lin Jianhuang:
Two "Angel Investors".
20% Shares for IDG and PCCW
MIH Steps in As Tencent Shareholder
Market Offering in Hong Kong
Goldman Sachs Bank Makes Its Entry
Liu Zhiping Parachutes In
CHAPTER 5
Lead Product Manager Ma Huateng
Three Questions to Guarantee a
"Measured Response".
Face to Face with the Product Manager
Domino Effect
Tencent Academy
CHAPTER 6
From OlCQ to QQ
OICQ: A Product Conceived
Because of a Lost Order
A Sinophone Revision of ICQ.
Setting Off the QQ Craze
QQ.com Name Bought for $100,000
in America
CHAPTER 7
Text Messages Help Tencent Become the
Earliest Profitable Internet Company
Internet Advertising and Member Fees
The Ultimate Fantasy of
Virtual Telecom Operations
Mobile QQ
Fetion QQ vs. Cell Phone QQ
CHAPTER 8
A VirtualConsumption Empire with
Almost 100 Million Users
Dongli Advertising Creates the "Fat Penguin"
Excess Coinage of QQ-Cash
Hacker Attacks and Stolen Account Fraud
CHAPTER 9
The Battle with Microsoft
CHAPTER 10
Adding a Portaf and Search Engine
QQ.com
Moving into the Heart of the Internet
CHAPTER 11
Tencents All-Out Battle in tile
Game Market
CHAPTER 12
Tencent Tries Innovation
Imitator or Innovator?
"Surpassive Imitation".
Innovation that Satisfies Customers Needs
Saving for the Future
Patent Strategies
《马化腾的腾讯帝国(英文版)》作者林军通过对包括马化腾在内的多名腾讯前员工,马化腾的成长伙伴、前友人、前同事、多位师长辈,腾讯合作伙伴、投资人等上百人的采访及对腾讯发展历史的全面梳理,客观、实际、权威地为我们解读了马化腾是一个什么样的人,他和我们到底有什么不同?他是如何将QQ催生、养大以及做大、做强到今天的风靡一时,称霸一方的。
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