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  • 正版 马化腾的腾讯帝国 林军,张宇宙[著] 五洲传播出版社 978750
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    • 作者: 林军,张宇宙[著]著 | 林军,张宇宙[著]编 | 林军,张宇宙[著]译 | 林军,张宇宙[著]绘
    • 出版社: 五洲传播出版社
    • 出版时间:2012-01-01
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    • 作者: 林军,张宇宙[著]著| 林军,张宇宙[著]编| 林军,张宇宙[著]译| 林军,张宇宙[著]绘
    • 出版社:五洲传播出版社
    • 出版时间:2012-01-01
    • 版次:1
    • 印次:1
    • 印刷时间:2013-11-01
    • 页数:127
    • 开本:32开
    • ISBN:9787508526775
    • 版权提供:五洲传播出版社
    • 作者:林军,张宇宙[著]
    • 著:林军,张宇宙[著]
    • 装帧:平装
    • 印次:1
    • 定价:79.00
    • ISBN:9787508526775
    • 出版社:五洲传播出版社
    • 开本:32开
    • 印刷时间:2013-11-01
    • 语种:中文
    • 出版时间:2012-01-01
    • 页数:127
    • 外部编号:8145982
    • 版次:1
    • 成品尺寸:暂无

    CHAPTER 1

    A Man Named Ma Huateng

    The Youthful Ma Huateng in Shenzhen

    Shenzhen: A National Leader in

    Internet Innovation

    An Engineer at Runxun Communications.

    A Subdued Style of Leadership

    He Found His Other Half on QQ

    CHAPTER 2

    Ma Huatengs Partners and Friends

    "Ponysoft" on CFido

    Qiu Bojun and Ding Lei

    Zhang Zhidong - Technical Genius and

    Shenzhen University Grad

    Zeng Liqing the Marketing Whiz

    Top Speized Talents:

    Xu Chenhua and Chen Yidan

    Other Founding Shareholders of Tencent

    Startup Employees Who Came over to Tencent

    A Five-Person Decision Making Group

    CHAPTER 3

    Adversaries Faced by Ma Huateng

    Pang Shengdong:

    From "Mysteries of Women" to 51.com

    What Happened between Tencent and

    Thousand Oaks

    Ma Yun and Ma Huateng

    CHAPTER 4

    Investors Who Helped Ma Huateng

    Lin Xiaosong and Lin Jianhuang:

    Two "Angel Investors".

    20% Shares for IDG and PCCW

    MIH Steps in As Tencent Shareholder

    Market Offering in Hong Kong

    Goldman Sachs Bank Makes Its Entry

    Liu Zhiping Parachutes In

    CHAPTER 5

    Lead Product Manager Ma Huateng

    Three Questions to Guarantee a

    "Measured Response".

    Face to Face with the Product Manager

    Domino Effect

    Tencent Academy

    CHAPTER 6

    From OlCQ to QQ

    OICQ: A Product Conceived

    Because of a Lost Order

    A Sinophone Revision of ICQ.

    Setting Off the QQ Craze

    QQ.com Name Bought for $100,000

    in America

    CHAPTER 7

    Text Messages Help Tencent Become the

    Earliest Profitable Internet Company

    Internet Advertising and Member Fees

    The Ultimate Fantasy of

    Virtual Telecom Operations

    Mobile QQ

    Fetion QQ vs. Cell Phone QQ

    CHAPTER 8

    A VirtualConsumption Empire with

    Almost 100 Million Users

    Dongli Advertising Creates the "Fat Penguin"

    Excess Coinage of QQ-Cash

    Hacker Attacks and Stolen Account Fraud

    CHAPTER 9

    The Battle with Microsoft

    CHAPTER 10

    Adding a Portaf and Search Engine

    QQ.com

    Moving into the Heart of the Internet

    CHAPTER 11

    Tencents All-Out Battle in tile

    Game Market

    CHAPTER 12

    Tencent Tries Innovation

    Imitator or Innovator?

    "Surpassive Imitation".

    Innovation that Satisfies Customers Needs

    Saving for the Future

    Patent Strategies

    《马化腾的腾讯帝国(英文版)》作者林军通过对包括马化腾在内的多名腾讯前员工,马化腾的成长伙伴、前友人、前同事、多位师长辈,腾讯合作伙伴、投资人等上百人的采访及对腾讯发展历史的全面梳理,客观、实际、权威地为我们解读了马化腾是一个什么样的人,他和我们到底有什么不同?他是如何将QQ催生、养大以及做大、做强到今天的风靡一时,称霸一方的。

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