正版 职场力!最有效的Excel商业数据分析技法 (日)日花弘子著 中

Chapter 01 商务数据分析的基础知识 1

01　开始商务数据分析 ·····························································2

STEP 01　现在可以马上进行的商务数据分析 ····························2

02　日常业务和商务数据分析的关系 ·······································8

STEP 01　日常业务改善的流程和商务数据分析的关系 ·············8

03　商务数据分析的流程 ·························································9

STEP 01　商务数据分析的方法 ·················································9

04　商务数据分析的基本方法 ················································10

STEP 01　算出比率加以分析 ···················································10

STEP 02　绘制图表加以分析 ··················································· 11

STEP 03　改变切入点加以分析 ···············································12

STEP 04　改变维度加以分析 ···················································13

Chapter 02　导入外部数据 15

01　将分析数据导入Excel ·····················································16

STEP 01　数据的导出与导入 ···················································16

02　将文本数据导入Excel ·····················································17

STEP 01　文本数据格式的种类 ···············································17

STEP 02　导入文本数据 ··························································17

STEP 03　美化并以Excel 格式存储 ········································20

03　在Excel 中导入Access 的数据·······································25

STEP 01　导入Access 的数据 ················································25

04　加上筛选条件后导入数据 ················································28

STEP 01　加上筛选条件导入数据 ············································28

05　直接将外部数据制作成数据透视表 ··································31

STEP 01　运用数据透视表导入外部数据 ·································31

06　将Web 数据导入Excel ···················································35

STEP 01　Web 数据的导入······················································35

07　将Web 数据以外部数据的形式导入Excel ······················37

STEP 01　以外部数据的形式导入Web 数据 ···························37

08　练习问题 ·········································································40

Chapter 03　数据透视表 41

01　何为数据透视表·······························································42

STEP 01　数据透视表概要 ·······················································42

STEP 02　数据表与数据透视表的构成 ·····································44

02　制作数据透视表·······························································46

STEP 01　准备数据透视表 ·······················································46

STEP 02　制作数据透视表 ·······················································49

03　更改数据透视表的布局 ····················································52

STEP 01　更改布局 ·································································52

04　筛选数据透视表的数据 ····················································55

STEP 01　显示指定的数据 ·······················································55

05　制作添加筛选条件的数据透视表 ·····································57

STEP 01　添加页字数后根据各项来更改数据透视表 ···············57

06　根据报表筛选的项目区分工作表 ·····································60

STEP 01　制作项目的统计表 ···················································60

07　将数据透视表中的数值数据进行排序 ······························62

STEP 01　数值的排序 ······························································62

STEP 02　将明细显示的数值进行排序 ·····································63

08 显示前10 项 ······································································64

STEP 01　显示前10 项 ····························································64

09　将项目的顺序加以排序 ····················································67

STEP 01　将项目的顺序进行排序 ············································67

10　将数据透视表的合计值用百分比表示 ······························68

STEP 01　显示百分比 ······························································68

STEP 02　设置基准值以比较数据 ············································69

11　更改总计的类型 ·······························································71

STEP 01　更改值汇总方式 ·······················································71

12　将数据透视表的数据创建成组 ·········································73

STEP 01　将日期组成组 ··························································73

13　更新数据透视表的数据 ····················································76

STEP 01　更新数据 ·································································76

14　数据透视图 ······································································78

STEP 01　制作数据透视图 ·······················································78

15　数据透视表的格式化 ·······················································82

STEP 01　空白单元格中显示“0” ··········································82

16　将数据透视表以“值”的形式显示在别的工作表中 ·········85

STEP 01　以“值”的形式显示在其他工作表中 ······················85

本书通过10章的内容详细介绍了使用Excel的15种数据分析方法。第1章为商务数据分析的基础知识，第2章为导入外部数据，第3章为数据透视表，第4章为图表（Excel2010/2007），第5章为图表（Excel2003/2002/2000），第6章为目标查询、规划求解、分析蓝本、运算列表，第7章为关于销售的商业数据分析，第8章为关于企划的商业数据分析，第9章为关于生产的商业数据分析，第10章为关于会计、财务的商业数据分析。

本书将15类Excel应用分析作为重点，以短剧式的会话形式呈现，从企划、生产、销售、财务管理等角度，将Excel的功能和完整应用于范例中。

日花弘子所著的《职场力最有效的Excel商业数据分析技法》详细介绍了使用Excel的15种数据分析方法。 本书特色如下：·用职场为背景、以短剧式的会话方式叙述，介绍在某件事感到困惑时该如何处理。 ·关于数据分析的方法，不是以学术的观点，而是以“可以在现场活用”的观点来介绍。 ·对于“第一次学习数据分析和Excel”的读者相当体贴，将数据分析或操作按步骤来介绍。 ·利用Excel所得的结果为“该如何读取呢?”，更深入介绍在事务上最常被需求的“意思决定”。 ·采用话题进而分析类似案例，对于在各种部门中都能广泛运用。 因此，本书不是“使用Excel制作出表格(图表)”而已，而是将Excel作为数据分析时的工具。