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正版 新编商务英语信函写作 方笑君,赵娟,王雅萍编著 经济管理
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Chapter l Business Letter Writing
1.Format of Business Letters
(1) The Block Format
(2) The Indented Format
(3) The Semi - blocked Format
2.Format on Envelope
3.Structure of Business Letters
(1) Letterhead
(2) Reference and Date
(3) Inside Name and Address
(4) Attention Line
(5) Salutation
(7) Letter Body
(8) C(8) Complimentary Close
(9) Signature
(10) Enclosure
(11) Carbon Copy Notation
(12) Postscript
4.Principles for Business Writing
(1) ourtesy
(3) onciseness
(4) onsideration
(5) ompleteness
(6) oncreteness
(7) orrectness
Lxercises
Chapter 2 Establishing Business Relations
1.Importance of Business Relations
2.hannels of Finding Potential Customer
3.Tips on How to Write a Business Letter to Establish Business Relations
4.Letters for Establishing Business Relations
(1)An Introduction of an Exporter
(2)A Positive Reply from an Importer
(3)A Negative Reply from an Importer
(4)An Introduction of an Importer
(5)A Reply from an Exporter on Transferring Business
5.Some Useful Sentences on Establishing Business
(1) Source oflnformation
(2) Intention of Establishing Business Relations
(3) Self-introduction
(4)Closing
Exercises
Chapter 3 Enquiries and Replies
Chapter 4 Quotations and Offers
Chapter 5 Counter - offers
Chapter 6 0rder and Acceptance
Chapter 7 Terms of Payment
Chapter 8 Establishment of L/C and Amendment
Chapter 9 Packing
Chapter 10 Shipment
Chapter 11 Insurance
Chapter 12 Agency
Chapter 13 Complaints and Claims
Chapter 14 Sales Promotion
Chapter 15 Contracts and Agreements
参考答案
参考文献
本书内容涉及商务进出口业务中常用文体的基本知识, 涵盖了各类商务书信和电传传真的基本格式、常用语句及书写技巧, 并附有大量商务业务过程中各个环节往来的函电书信的实例。
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