加载中...
扫一扫
下载苏宁易购APP
关注苏宁推客公众号
自购省钱·分享赚钱
下载苏宁金融APP
关注苏宁易购服务号
用户评价:----
物流时效:----
售后服务:----
实名认证领苏宁支付券立即领取 >
¥
提前抢
SUPER会员专享
由于此商品库存有限,请在下单后15分钟之内支付完成,手慢无哦!
欢迎光临本店铺
点我可查看更多商品哦~
100%刮中券,最高50元无敌券,券有效期7天
亲,今日还有0次刮奖机会
我的云钻:0
您的云钻暂时不足,攒足云钻再来刮
恭喜获得1张券!
今天的机会已经全部用完了,请明天再来
恭喜刮出两张券,请选择一张领取
活动自2017年6月2日上线,敬请关注云钻刮券活动规则更新。
如活动受政府机关指令需要停止举办的,或活动遭受严重网络攻击需暂停举办的,或者系统故障导致的其它意外问题,苏宁无需为此承担赔偿或者进行补偿。
正版 经贸英语文章选读 董晓波主编 对外经济贸易大学出版社 9787
¥ ×1
商品
服务
物流
Unit 1 Starting a Business 1 Text A Starting a Business: The Idea Phase 1 Text B How to Launch a Business Abroad 8 Supplementary Reading Can You Make It as an Entrepreneur? 14 Unit 2 Advertising 17 Text A Advertising Strategy 17 Text B Three Things “Mad Men” Taught Us This Season 25 Supplementary Reading 10 Differences between Advertising and Public Relations 31 Unit 3 Marketing 35 Text A Supporting Offline Campaign Launches with Online Marketing 35 Text B Business Planning-Marketing Planning 40 Supplementary Reading Standard Chartered Plans Major Chinese Expansion 47 Unit 4 Training 49 Text A Training Needs Assessment: A Must for Developing an Effective Training Program 49 Text B Training the Trainer 58 Supplementary Reading Ten Tips to Make Training Work 64 Unit 5 Branding 69 Text A The Golden Age of Branding Is Gone, But We Can Bring It Back 69 Text B Building Your Brand and Keeping Your Job 76 Supplementary Reading The Power of Branding 84 Unit 6 Leadership 89 Text A Lessons in Leadership 89 Text B Leadership Is Prime: How Do You Measure Leadership Excellence? 96 Supplementary Reading Leadership Lessons from India 104 Unit 7 International Trade 115 Text A An Introduction to International Trade 115 Text B The Advantages of International Trade 120 Supplementary Reading Barriers to International Trade 124 Unit 8 Corporate Culture 127 Text A What Is Corporate Culture? 127 Text B Creating a Culture of Innovation 134 Supplementary Reading Fortune Global 500—No.1 Walmart 140 Unit 9 Management 145 Text A Management Defined 145 Text B What Does It Take to Become a Successful Leader? 153 Supplementary Reading Management Style 158 Unit 10 Business Ethics 161 Text A Controversial Chemical Poses Challenge for Colgate-Palmolive 161 Text B Ethical Lapse Costs Susan G. Komen Goodwill, Credibility 168 Supplementary Reading Toyota Recall: Five Critical Lessons 172 Unit 11 Trade Fairs 177 Text A China Holds Large Trade Fairs with Hope despite Finan Crisis 177 Text B Guangzhou Trade Fair 181 Supplementary Reading China Upgrades Urumqi Trade Fair, Eyes Broader Eurasia Prosperity 185 Unit 12 Electronic Commerce 189 Text A The Corporate Responsibility Commitment 189 Text B Alibaba Electronic Commerce Mansion Set up in China 194 Supplementary Reading The UK’s E-commerce Regulations 197 Unit 13 Economic Crisis 209 Text A The Great Depression 209 Text B Global Economic Recovery Still in Jeopardy 216 Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 223 Unit 14 Negotiation 227 Text A How to Be a Good Negotiator 227 Text B Silence: A Powerful Negotiation Tool 232 Supplementary Reading Negotiating an Apartment Sublet 238 Unit 15 Cultural Diversity 243 Text A Cultural Diversity, IBM Style 243 Text B Diversity——Is Corporate America on Board? 252 Supplementary Reading What Is Diversity in the Workplace? 259 References 参考文献 262
阅读是语言学习者很重要的信息输入形式之一,董晓波主编的《经贸英语文章选读》的编写设计以学习者的需求为出发点,重在培养学习者的语言应用能力。文章的选题力求做到广泛而精要,宏、微观领域并重,能够反映世界经济和贸易发展的主流和大趋势。内容具有时代性、知识性和趣味性。全书共十五章,以企业的创立发展模式来规划章节,内容涉及从创立企业到市场营销、广告宣传、打造品牌到人力资源培训、领导力、企业管理、谈判技巧、电子商务到企业文化、企业道德再到靠前贸易、展会、经济危机等等。
阅读是语言学习者最重要的信息输入形式之一,董晓波主编的《经贸英语文章选读》的编写设计以学习者的需求为出发点,重在培养学习者的语言应用能力。文章的选题力求做到广泛而精要,宏、微观领域并重,能够反映世界经济和贸易发展的主流和大趋势。内容具有时代性、知识性和趣味性。全书共十五章,以企业的创立发展模式来规划章节,内容涉及从创立企业到市场营销、广告宣传、打造品牌到人力资源培训、领导力、企业管理、谈判技巧、电子商务到企业文化、企业道德再到国际贸易、展会、经济危机等等。
抢购价:¥ 38.00
易购价:¥ 38.00
注:参加抢购将不再享受其他优惠活动
亲,很抱歉,您购买的宝贝销售异常火爆,让小苏措手不及,请稍后再试~
验证码错误
看不清楚?换一张
确定关闭
亲,大宗购物请点击企业用户渠道>小苏的服务会更贴心!
亲,很抱歉,您购买的宝贝销售异常火爆让小苏措手不及,请稍后再试~
查看我的收藏夹
非常抱歉,您前期未参加预订活动,无法支付尾款哦!
关闭
抱歉,您暂无任性付资格
继续等待
0小时0分
立即开通
SUPER会员