Unit One Business Letter Writing 1
Part I General Introduction 1
Part II Structure of Business Letters 1
1. Standard Parts of Business Letters 1
2. Optional Parts of Business Letters 5
3. Envelope Writing 9
Part III Layout of Business Letters 9
Notes 12
Exercises 13
Tasks 14
Unit Two Seven “Cs” in Letter Writing 15
Part I General Introduction 15
1. Courtesy 15
2. Conciseness 16
3. Clarity 17
4. Completeness 18
5. Concreteness 18
6. Correctness 19
7. Consideration 19
Part II Technical Writing 20
1. Gather Information 20
2. Define the Reader 20
3. Define the Purpose 21
4. Using Pyramid Writing Technique 21
Notes 22
Exercises 22
Tasks 23
Unit Three Establishment of Business Relations 24
Part I General Introduction 24
1. Channels for Establishing Business Relations 24
2. Writing Requirements 24
Part II Sample Letters 25
Notes 32
Useful Sentences 34
Exercises 35
Tasks 37
Unit Four Credit Inquiry 38
Part I General Introduction 38
1. Channels for Making Credit Inquiry 38
2. Writing Requirements 39
Part II Sample Letters 39
Notes 44
Useful Sentences 44
Exercises 45
Tasks 46
Unit Five Enquiry and Reply 47
Part I General Introduction 47
1. General Enquiry and Specific Enquiry 47
2. Writing Requirements 47
Part II Sample Letters 48
Notes 53
Useful Sentences 54
Exercises 55
Tasks 57
Unit Six Offers and Counter Offers 58
Part I General Introduction 58
1. Offer 58
2. Offer without Engagement (non-firm offer) 58
3. Firm Offer 59
4. Counter-offer 59
5. Two Ways of Writing Offer Letters 59
6. Writing Requirements 59
Part II Sample Letters 60
Notes 66
Useful Sentences 67
Exercises 69
Tasks 72
Unit Seven Acceptance and Orders 74
Part I General Introduction 74
1. Confirmation of Acceptance 74
2. Placing Orders 74
3. Writing Requirements 74
Part II Sample Letters 75
Notes 80
Useful Sentences 81
Exercises 82
Tasks 85
Unit Eight Payment 87
Part I General Introduction 87
1. The Modes of Payment in International Trade 87
2. Remittance 87
3. Collection 88
4. Letter of Credit 88
5. Establishment of a Letter of Credit 89
6. Letter of Credit Amendment 89
7. Writing Requirements 90
Part II Sample Letters 91
Notes 96
Useful Sentences 98
Exercises 99
Tasks 102
Unit Nine Packing and Shipment 104
Part I General Introduction 104
1. Packing 104
2. Shipment 106
3. Writing Requirements 106
Part II Sample Letters 107
Notes 110
Useful Sentences 113
Exercises 114
Tasks 117
Unit Ten Insurance 118
Part I General Introduction 118
1. Marin Insurance 118
2. Parties of the Insurance 119
3. Main Insurance Coverage 119
4. The Procedure for Making Insurance 119
5. Writing Requirements 119
Part II Sample Letters 120
Notes 122
Useful Sentences 124
Exercises 125
Tasks 127
Unit Eleven Complains and Claims 128
Part I General Introduction 128
1. Kinds of Complaints 128
2. Making a Claim 128
3. Adjusting a Claim 129
4. Writing Requirements 129
Part II Sample Letters 130
Notes 133
Useful Sentences 134
Exercises 136
Tasks 139
Unit Twelve Communication through Electronic Media 140
Part I Email 140
1. General Introduction 140
2. Characteristic of Email 140
3. Email Netiquette 141
4. Email Format 141
5. Writing Requirements 142
6. Samples 142
Notes 144
Exercises 145
Tasks 145
Part II Fax 145
1. Advantages of Fax 145
2. Structure of Fax 146
3. Writing Requirements 146
4. Samples 147
Notes 149
Exercises 150
Tasks 150
Unit Thirteen Writing Business Reports 151
Part I Memos 151
1. General Introduction 151
2. Writing Strategy 152
3. Components of Memos 152
4. Three Main Kinds of Memos 154
5. Samples 155
Notes 157
Exercises 157
Tasks 158
Part II Informal Reports 158
1. General Introduction 159
2. Five Kinds of Informal Reports 159
3. Report Formats 159
4. Writing Requirements 160
5. Samples 160
Notes 163
Exercises 163
Tasks 164
Part III Investigation Report 164
1. General Introduction 164
2. The Parts of Investigation Report 164
3. Samples 165
Notes 166
Exercises 166
Tasks 167
Unit Fourteen Notes and Messages 168
Part I Notes and Messages 168
1. General Introduction 168
2. Layout of Notes 168
3. Guideline for Writing Notes 168
4. Kinds of Notes 168
5. Samples 170
Notes 173
Exercises 173
Part II Invitation Cards and Letters 174
1. General Introduction 174
2. Parts of Invitation Letters 176
3. Kinds of Invitation Cards and letters 176
4. Samples 177
Notes 185
Exercises 185
Tasks 186
Unit Fifteen Writing Persuasive Résumé and Covering Letters 187
Part I Résumé 187
1. General Introduction 187
2. Components of a Résumé 187
3. Types of Résumé 189
4. Writing Requirements 189
5. Samples 189
Part II Covering Letters 197
1. General Introduction 197
2. Types of Covering Letters 197
3. Writing Requirements 197
4. Samples 198
Notes 200
Exercises 201
Tasks 202
Keys to Exercises 203
参考文献 228
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