正版 跨境电子商务英语 张强华[等]编著 人民邮电出版社 97871155

Unit 1 1

Text A Cross-Border E-commerce Overview 1

New Words 5

Phrases 8

Abbreviations 9

Reference Translation 9

Text B Chinese Cross-Border E-commerce Overview 12

New Words 14

Phrases 14

Writing Method Guide 15

Exercises 16

Unit 2 19

Text A How to Create a Successful Cross-Border E-commerce Strategy 19

New Words 21

Phrases 23

Reference Translation 23

Text B The Dos and Don’ts of Cross-Border E-commerce 25

New Words 28

Phrases 30

Abbreviations 30

Writing Method Guide 31

Exercises 32

Unit 3 35

Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 35

New Words 40

Phrases 41

Reference Translation 42

Text B Online Marketplace Comparison： Amazon， Walmart & Alibaba 45

New Words 48

Phrases 49

Abbreviations 49

Writing Method Guide 50

Exercises 51

Unit 4 54

Text A Build Your Virtual Store 54

New Words 56

Phrases 57

Abbreviations 57

Reference Translation 58

Text B 10 Things You Need to Start Selling Online 59

New Words 62

Phrases 63

Abbreviations 63

Writing Method Guide 64

Exercises 64

Unit 5 68

Text A Selling on Amazon 68

New Words 72

Phrases 73

Abbreviations 74

Reference Translation 74

Text B Amazon Seller Central and Amazon Vendor Central 77

New Words 81

Phrases 82

Abbreviations 82

Writing Method Guide 83

Exercises 84

Unit 6 87

Text A How to Write Product Descriptions 87

New Words 89

Phrases 91

Reference Translation 91

Text B Shopping Cart Software Overview 93

New Words 96

Phrases 97

Abbreviations 98

Writing Method Guide 98

Exercises 99

Unit 7 102

Text A Pricing Strategy 102

New Words 105

Phrases 107

Reference Translation 108

Text B How to Make So Media a Driving Force for Your Cross-Border E-commerce 110

New Words 114

Phrases 115

Abbreviations 115

Writing Method Guide 115

Exercises 117

Unit 8 120

Text A How Electronic Payment Works 120

New Words 122

Phrases 123

Abbreviations 124

Reference Translation 124

Text B Online Banking Security 126

New Words 128

Phrases 130

Abbreviations 130

Writing Method Guide 131

Exercises 134

Unit 9 137

Text A 7 Types of After Sales Services to Keep Your Customer Satisfied

New Words 139

Phrases 140

Abbreviations 141

Reference Translation 141

Text B Chatbots 142

New Words 146

Phrases 147

Abbreviations 147

Writing Method Guide 148

Exercises 150

Unit 10 153

Text A How Sellers Can Leverage Their Product Feed for Amazon SEO

New Words 158

Phrases 159

Abbreviations 160

Reference Translation 160

Text B Ways to Protect Your E-commerce Site from Hacking and Fraud

New Words 167

Phrases 168

Abbreviations 168

Writing Method Guide 168

Exercises 169

Unit 11 173

Text A Third Party Logistics Overview 173

New Words 176

Phrases 177

Abbreviations 178

Reference Translation 179

Text B Reverse Logistics in E-commerce 181

New Words 185

Phrases 186

Writing Method Guide 187

Exercises 188

Unit 12 192

Text A Benefits of Data Analytics in E-commerce Business

New Words 194

Phrases 196

Abbreviations 196

Reference Translation 196

Text B Role of Artifi Intelligence in

E-commerce 198

New Words 201

Phrases 203

Abbreviations 203

Writing Method Guide 204

Exercises 207

张强华 江苏省“青蓝工程”省级很好青年 骨干教师。出版计算机类著作多部。其中，两部获得“全国1批畅销书（科技类）”称号，一部获“华东地区大学出版社教材专著二等奖” ，一部获得江苏省很好教材，一部由台湾地区儒林图书出版公司以繁体字在台湾地区发行。

本书选材广泛，涉及跨境电子商务概述，创建成功的跨境电子商务战略，中国跨境电子商务五大平台的比较，在线市场的比较：亚马逊、沃尔玛和阿里巴巴，建立虚拟商店，在亚马逊上卖东西，如何撰写产品描述，购物车软件概述，定价策略如何让社交媒体成为跨境电子商务的推动力，电子支付的工作原理，网络银行安全，售后服务，客服聊天机器人，亚马逊SEO，保护电子商务网站免受黑客攻击和欺诈的方法，第三方物流概述，数据分析在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。本书编者有近20年的行业英语教学与图书编写经验，书中内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。另外，本书还配有PPT、教学大纲、参考答案、音频文件等资料。??