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  • 正版 商务英语读写教程:8 方笑君主编 机械工业出版社 9787111255
  • 新华书店旗下自营,正版全新
    • 作者: 方笑君主编著 | 方笑君主编编 | 方笑君主编译 | 方笑君主编绘
    • 出版社: 机械工业出版社
    • 出版时间:2009-08-01
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    • 作者: 方笑君主编著| 方笑君主编编| 方笑君主编译| 方笑君主编绘
    • 出版社:机械工业出版社
    • 出版时间:2009-08-01
    • 版次:1
    • 印次:1
    • 印刷时间:2009-05-16
    • 页数:217
    • 开本:16开
    • ISBN:9787111255918
    • 版权提供:机械工业出版社
    • 作者:方笑君主编
    • 著:方笑君主编
    • 装帧:平装
    • 印次:1
    • 定价:39.80
    • ISBN:9787111255918
    • 出版社:机械工业出版社
    • 开本:16开
    • 印刷时间:2009-05-16
    • 语种:暂无
    • 出版时间:2009-08-01
    • 页数:217
    • 外部编号:4839773
    • 版次:1
    • 成品尺寸:暂无


    前言
    Unit 1 Multinational Enterprises
    Text A What Are They
    Text B Honda in North America

    Unit 2 Ethics in Business
    text A Spain Makes a Stand Against Financial Scandals
    Text B Ethics in the lnfosphere

    Unit 3 Quality Management Standards Program
    Text A The Quality Management System Stand~ds
    Text B ISO 9000 System Described and Interpreted for FIS

    Unit 4 Technology Transfer
    Text A What Is Technology Transfer?
    Text B Technology Transfer Program of University of California

    Unit 5 Intellectual Property
    Text A What Is Intellectual Property or lP7
    Text B Mine Games Companies Are Coming Intellectual Property

    Unit 6 Joint Ventures
    Text A Joint Ventures-Your Unlimited Opportunity
    Text BCan ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?

    Unit 7 Cargo Insurance
    Text A The Importance of Cargo Insurance
    Text B Rapid Growth in the Chinese Insurance Market

    Unit 8 The Banking Firm
    Text A The Bank Balance Sheet
    Text B What the Banks Must Do

    Unit 9 Working Overseas
    Text A Global Managers for Global Businesses
    Text B Cross-cultural Misinterpretation

    Unit 10 Project Management
    Text A What Is Project Management?
    Text B Project Management Is about Lessons-to-Learn

    Unit 11 Chain Store Operation
    Text A Franchising
    Text B A Finger-lickins Good Time in China

    Unit12 Giobalization
    Text A Will WalMart Take Over the World?
    Text B Globalization

    Unit 13 Acquisition
    Text A What Is Acquisition?
    Text B Merrill Lynch in Japan

    Unit 14 The Political Economy of International Trade
    Text A The USS Yuan Rhetoric Carries Trade Risks
    Text B Political Arguments for Government Intervention in International Trade

    Unit 15 Public Relations
    Text A A Crisis of Confidence-CEO Nasser Scrambles to Contain the Tire
    Problem
    Text B Public Relations
    Answer Keys
    Reference

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