正版 经济学基础 王建平,伍玉华 电子工业出版社 9787121296789

目 录
第一章 导论 ································································································ 1
导读案例 ································································································ 1
第一节 经济学概述 ················································································· 2
第二节 经济学的研究对象 ········································································ 6
第三节 经济学的研究内容 ······································································· 12
第四节 经济学的基本研究方法 ································································· 15
关键概念 ······························································································· 18
知识小结 ······························································································· 18
思考作业题 ···························································································· 19
第二章 供求理论 ························································································· 20
导读案例 ······························································································· 20
第一节 需求理论 ··················································································· 21
第二节 供给定理 ··················································································· 25
第三节 均衡价格理论及其应用 ································································· 29
第四节 弹性理论及其应用 ······································································· 34
关键概念 ······························································································· 41
知识小结 ······························································································· 41
思考作业题 ···························································································· 42
第三章 消费者行为理论 ················································································ 44
导读案例 ······························································································· 44
第一节 基数效用论 ················································································ 45
第二节 序数效用论 ················································································ 52
第三节 消费者行为理论的应用 ································································· 57
关键概念 ······························································································· 61
知识小结 ······························································································· 61
思考作业题 ···························································································· 62
第四章 生产者行为理论 ················································································ 65
导读案例 ······························································································· 65
第一节 生产函数 ··················································································· 65
第二节 短期生产理论 ············································································ 69
第三节 长期生产理论 ············································································ 73
第四节 规模经济 ··················································································· 77
关键概念 ······························································································ 79
知识小结 ······························································································ 79
思考作业题 ··························································································· 81
第五章 成本与收益理论 ··············································································· 84
导读案例 ······························································································ 84
第一节 成本与成本函数 ········································································· 85
第二节 短期成本分析 ············································································ 89
第三节 长期成本分析 ············································································ 93
第四节 企业收益与利润最大化原则 ·························································· 97
关键概念 ····························································································· 102
知识小结 ····························································································· 102
思考作业题 ·························································································· 102
第六章 市场理论 ······················································································· 105
导读案例 ····························································································· 105
第一节 市场与市场结构类型 ·································································· 106
第二节 完全竞争市场 ··········································································· 111
第三节 完全垄断市场 ··········································································· 117
第四节 垄断竞争市场 ··········································································· 123
第五节 寡头垄断市场 ··········································································· 127
关键概念 ····························································································· 133
知识小结 ····························································································· 133
思考作业题 ·························································································· 134
第七章 生产要素市场理论 ··········································································· 137
导读案例 ····························································································· 137
第一节 生产要素与生产要素市场概述 ······················································ 137
第二节 生产要素价格的决定 ·································································· 139
第三节 工资、利息、地租理论 ······························································· 143
第四节 洛伦茨曲线和基尼系数 ······························································· 150
关键概念 ····························································································· 151
知识小结 ····························································································· 151
思考作业题 ·························································································· 152
第八章 市场失灵与政府干预 ········································································ 154
导读案例 ····························································································· 154
第一节 垄断 ······················································································· 155
第二节 公共物品 ················································································· 159
第三节 外部性 ···················································································· 164
第四节 信息不对称 ·············································································· 171
关键概念 ····························································································· 175
知识小结 ····························································································· 176
思考作业题 ·························································································· 177
第九章 国民收入核算理论 ··········································································· 179
导读案例 ····························································································· 179
第一节 衡量国民收入的主要总量指标 ······················································ 180
第二节 国民收入核算的三种方法 ···························································· 187
第三节 国民收入流量循环模型 ······························································· 192
关键概念 ····························································································· 196
知识小结 ····························································································· 196
思考作业题 ·························································································· 196
第十章 国民收入决定理论 ··········································································· 200
导读案例 ····························································································· 200
第一节 简单的国民收入决定模型 ···························································· 202
第二节 IS-LM 模型 ·············································································· 212
第三节 AD-AS 模型 ············································································· 220
关键概念 ····························································································· 225
知识小结 ····························································································· 225
思考作业题 ·························································································· 226
第十一章 失业与通货膨胀理论 ····································································· 229
导读案例 ····························································································· 229
第一节 失业理论 ················································································· 229
第二节 通货膨胀理论 ··········································································· 236
第三节 失业与通货膨胀的关系 ······························································· 245
关键概念 ····························································································· 248
知识小结 ····························································································· 248
思考作业题 ·························································································· 249
第十二章 经济周期与经济增长理论 ······························································ 251
导读案例 ····························································································· 251
第一节 经济周期理论 ··········································································· 252
第二节 经济增长理论 ··········································································· 257
关键概念 ····························································································· 267
知识小结 ····························································································· 267
思考作业题 ·························································································· 268
第十三章 宏观经济政策 ·············································································· 271
导读案例 ····························································································· 271
第一节 宏观经济政策概述 ····································································· 272
第二节 财政政策 ·················································································· 275
第三节 货币政策 ·················································································· 280
第四节 财政政策与货币政策的协调 ························································· 288
关键概念 ····························································································· 290
知识小结 ····························································································· 290
思考作业题 ·························································································· 291
附录A 课后思考作业题参考答案 ·································································· 293
参考文献 ··································································································· 296

王建平，男，浙江东方职业技术学院，教研室主任，研究过课题温州文化产业集群式发展研究。长期致力于经济管理类专业基础课教学。

本书按照加强学生实践和思维能力为本位的思想和“必需、够用”的原则，立足于提高学生整体素质和学生综合职业能力，特别是创新能力和实践能力的培养，在认真总结本课程教学实践的基础上，力求准确地阐述经济学的基本理论、基本政策、基本概念和基本方法；积极借鉴发达国家，特别是西方现行经济学教材的长处，充分吸收了国内外本学科理论研究成果和经济学国内外实践的新成果、新经验和新材料，深入浅出地阐述了经济学内容体系，突出了以培养学生技术应用能力为主线的高职高专教育的特色，体现了教材内容和形式上的创新性。