简评 This book demonstrates that the dramatic differences of emerging markets create tremendous opportunities. The authors present powerful solutions for unlocking these opportunities. 《The 86 Percent Solution》 is a wake-up call for any company, consultant, or educational institution that has not given these markets sufficient attention in the past. And it can serve as a rich guidebook for those who want to understand and grow their businesses in the 86 percent world. ——RAJAT GUPTA, Senior partner worldwide, McKinsey & Company, and Chairman of the Board of the Indian School of Business, Hyderabad 《The 86 Percent Solution》makes it abundantly clear that while emerging markets are the future, the path to this future will not be a smooth highway. Emerging nations advance in the balance between tradition and innovation. The solutions presented in this book are based upon a deep understanding of the complexities of these markets. The authors offer insights not only for companies engaged in these markets, but also for policymakers, NGOs, and worldwide organizations that want to understand the role that business can play in innovation and economic development. ——CHANDRA BABU NAIDU, Former Chief Minister, Andhra Pradesh, India 《The 86 Percent Solution》offers a unique insight for those who need to understand what will be the key driver of the global economy in the first half of the twenty-first century. ——NIALL FITZGERALD, Chairman of Reuters and former Chairman of Unilev