Unit One Global Economy and Market Globalization 1
Globalization of Markets 2
Phases of Globalization 2
Dimensions of Market Globalization 4
Drivers of Market Globalization 6
Firm-level Consequences of Market Globalization: Internationalization of the Firm’s Value Chain 9
China in Global Economy 11
Vocabulary 12
Unit Two International Business 13
Introduction 13
Activities in International Business 14
The Nature of International Trade 14
The Nature of International Investment 15
Services Trade as Normal Products 16
How does International Business Differ from Domestic Business? 18
The Four Risks in Internationalization 18
Who Participates in International Business? 20
Why Should We Study International
Business? 22
Facilitator of the Global Economy and Interconnectedness 22
Contributor to National Economy 23
A Competitive Advantage for the Firm 24
A Competitive Advantage for Us 25
Vocabulary 26
Unit Three Business Letter Writing 27
Writing Principles of Business Letters 27
Layout of Business Letters 28
Letter Forms 32
Semi-indented Letter Style 32
Blocked Letter Style 33
Words and Expressions Commonly Used in Foreign Trade 34
Unit Four Establishing Business Relations 37
Specimen Letters 38
Vocabulary 42
Words and Expressions Commonly Used in Foreign Trade 44
Preposition 45
Business Conversations 47
Useful Expressions 47
Case Study 48
Exercises 50
Unit Five Sales Promotion 53
Specimen Letters 54
Vocabulary 58
Words and Expressions Commonly Used in Foreign Trade 59
Preposition 61
Business Conversations 63
Useful Expressions 64
Exercises 65
Unit Six Enquiries and Replies 67
Specimen Letters 68
Vocabulary 71
Words and Expressions Commonly Used in Foreign Trade 72
Preposition 76
Business Conversations 77
Useful Expressions 78
Case Study 79
Exercises 82
Unit Seven Quotations, Offers and
Counter-offers 85
Specimen Letters 86
Vocabulary 91
Words and Expressions Commonly Used in Foreign Trade 93
Preposition 95
Business Conversations 96
Useful Expressions 97
Case Study 98
Exercises 100
Unit Eight Orders and Their Fulfilment,
and Sales Contracts 104
Ⅰ. The buyer’s obligations 105
Ⅱ. The seller’s obligations 105
Specimen Letters 105
Vocabulary 110
Words and Expressions Commonly Used in Foreign Trade 111
Preposition 114
Business Conversations 115
Useful Expressions 117
Case Study 118
Exercises 121
Unit Nine Terms of Payment 123
Means of payment in international trade 123
Bill of exchange 123
Promissory Note 126
Cheque (Check) 126
Modes of International Payment 127
Remittance 127
Collection 128
Letter of Credit (L/C) 132
Specimen Letters 146
Vocabulary 156
Words and Expressions Commonly Used in Foreign Trade 157
Preposition 162
Business Conversations 164
Useful Expressions 165
Exercises 167
Unit Ten Insurance 175
Specimen Letters 177
Vocabulary 183
Words and Expressions Commonly Used in Foreign Trade 183
Preposition 186
Business Conversations 187
Useful Expressions 189
Exercises 190
Unit Eleven Shipment 192
Specimen Letters 193
Vocabulary 200
Words and Expressions Commonly Used in Foreign Trade 202
Preposition 204
Business Conversations 206
Useful Expressions 207
Exercises 208
Unit Twelve Complaints and Adjustments 210
Specimen Letters 213
Vocabulary 218
Words and Expressions Commonly Used in Foreign Trade 219
Preposition 221
Business Conversations 223
Useful Expressions 224
Exercises 225
Unit Thirteen Exporting, Importing
?and Countertrade 228
Exporting 228
Advantages of Exporting 229
Disadvantages of Exporting 230
Procedures of Exporting 230
A Systematic Approach to Exporting 232
Importing 236
Procedures of Import 237
Countertrade 238
Vocabulary 240
Unit Fourteen Foreign Direct Investment
and Collaborative
Ventures 241
Trends in Foreign Direct Investment and Collaborative Ventures 241
Motives for Foreign Direct Investment (FDI)
and Collaborative Ventures 242
Market-Seeking Motives 243
Resource or Asset-Seeking Motives 243
Efficiency-Seeking Motives 244
Foreign Direct Investment 245
Key Features of FDI 245
Factors to consider in selecting FDI locations 246
The Nature of Ownership in FDI 249
International Collaborative Ventures 250
Equity Joint Ventures 250
Project-Based, Non-Equity Ventures 251
Differences between these two types of collaborative ventures 251
Managing Collaborative Ventures 252
Understand Potential Risks in
Collaboration 253
Pursue a Systematic Process for
Partnering 253
Ensure Success with Collaborative
Ventures 254
Success Factors in Collaborative
Ventures 254
The Experience of Retailers in Foreign
Markets 255
Challenges of International Retailing 256
International Retailing Success
Factors 256
Vocabulary 258
Unit Fifteen E-Commerce 259
Reasons for the fast development of
E-commerce 260
Role of Intermediary in E-commerce 261
Two modes of E-commerce 261
How to start E-commerce 262
Barriers to E-commerce development 264
Vocabulary 265
Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision,
ICC 266
Appendix 2 Documents 289
参考文献 302
林涛，教授，厦门理工学院。
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