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正版 现代商务英语综合教程 李荣庆,李全福主编 天津大学出版社
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UnitOneTheTheoryofInternationalTrade
Pre-readingDiscussionsfortheText
Text:TheTheoryofComparativeAdvantage——HistoricalOverview
FurtherReadingOne:ReasonsforTrade
FurtherReadingTwo:InternationalTradeandInvestment
UnitTwoWorldTradeOrganization
Pre-readingDiscussionsfortheText
~Text:WhatIstheWorldTradeOrganization?
FurtherReadingOne:WorldTradeOrganization
FurtherReadingTwo:Regionalism:FriendsorRivals?
FurtherReadingThree:WTORules:RegionalTradeAgreements
UnitThreeMarketing
Pre-readingDiscussionsfortheText
Text:TargetMarketing
FurtherReadingOne:HistoricalEarsofMarketing
FurtherReadingTwo:MarketingintheOverallBusiness
FurtherReadingThree:Markets
UnitFourMarketingMix
Pre-readingDiscussionsfortheText
Text:TheFourPs
FurtherReadingOne:Marketing
FurtherReadingTwo:MarketingStudy
UnitFivePromotionActivities.
Pre-readingDiscussionsfortheText
Text:SpePromotionalActivities
FurtherReadingOne:TypesofAdvertising
FurtherReadingTwo:AdvertisingStrategies
UnitSixBrandStrategy
Pre-readingDiscussionsfortheText
Text:BrandStrategy
FurtherReadingOne:ProductsandServices~
FurtherReadingTwo:NamesandIdentities
UnitSevenBusinessandManagerialEthics
Pre-readingDiscussionsfortheText
Text:BusinessandManagerialEthics
FurtherReadingOne:EthicsinBusiness
FurtherReadingTwo:Professions
UnitEightGenderandRaceinBusiness
Pre-readingDiscussionsfortheText
Text:WomeninHistory
FurtherReadingOne:RaConflicts
FurtherReadingTwo:WorkingWomen
UnitNineTheStocks
Pre-readingDiscussionsfortheText
Text:TheStocks
FurtherReadingOne:MarketCapitalization
FurtherReadingTwo:Dividends
UnitTenBusinessRecession
Pre-readingDiscussionsfortheText
Text:BusinessRecessions
FurtherReading:BusinessCycle
UnitElevenFreeTradeandProtectionism
Pre-readingDiscussionsfortheText
Text:FreeTradeandTradeBarriers
FurtherReading:ImportTariffs
UnitTwelveIntellectualPropertyRights
Pre-readingDiscussionsfortheText
Text:GeographicalIndication
FurtherReading:Trademarks
GLOSSARY
《现代商务英语综合教程(下)》:涉外管理岗:公务员、行政秘书、文员、企*单位管理人员。
涉外贸易岗:涉外企业管理人员、商务师、经理、业务员、跟单员、单证员、报关员、
报检员、货代员、外企文员、口笔译员、会计。
涉外服务岗:导游、涉外银行管理人员、酒店的工作人员。
外语师资岗:幼儿园、小学、中学、职业中专的教师。
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