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  • 正版 商务函电 段婕主编 西北工业大学出版社 9787561274422 书籍
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    • 作者: 段婕主编著 | 段婕主编编 | 段婕主编译 | 段婕主编绘
    • 出版社: 西北工业大学出版社
    • 出版时间:2021-10
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    • 作者: 段婕主编著| 段婕主编编| 段婕主编译| 段婕主编绘
    • 出版社:西北工业大学出版社
    • 出版时间:2021-10
    • 版次:1
    • 印次:1
    • 字数:459.0
    • 页数:272
    • 开本:16开
    • ISBN:9787561274422
    • 版权提供:西北工业大学出版社
    • 作者:段婕主编
    • 著:段婕主编
    • 装帧:平装
    • 印次:1
    • 定价:58.00
    • ISBN:9787561274422
    • 出版社:西北工业大学出版社
    • 开本:16开
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2021-10
    • 页数:272
    • 外部编号:11308032
    • 版次:1
    • 成品尺寸:暂无

    Chapter 1 An Overview of International Business Communication
    Part A Introduction
    Part B Write Your Way to Success in International Business
    Part C Three Questions about Business Letters
    Part D Introduction to the Course
    Part E Features of Business Letters
    Part F Researches Support International Business Letters
    Part G Business Letters Categories
    Chapter 2 Business Letters Writing
    Part A Introduction
    Part B Purposes and Importance of Business Letters
    Part C How to Create Effective Business Letters
    Part D 8 Cs of Business Letters
    Part E Tone of Business Letters
    Part F Preparation before Writing
    Part G Rules of Good Writing
    Chapter 3 Structures and Styles of Business Letters
    Part A Introduction
    Part B Structures of Business Letters
    Part C Principal Parts of Business Letters
    Part D Optional Elements of Business Letters
    Part E Styles of Business Letters
    Part F Spacing, Margin and Envelop Addressing
    Chapter 4 Establishing Business Relations
    Part A Introduction
    Part B Ways to Build Business Relationship
    Part C Sample Letters of Establishing Business Relations
    Chapter 5 Inquiries and Replies
    Part A Introduction of Inquiries
    Part B Sample Letters of Inquiries
    Part C Introduction of Replies
    Part D Sample Letters of Replies
    Chapter 6 Quotations, Offers and Counter Offers
    Part A Introduction
    Part B Sample Letters of Quotations
    Part C Sample Letters of Offers
    Part D Sample Letters of Counter Offers
    Chapter 7 Orders and Acknowledgments
    Part A Introduction
    Part B Sample Letters of Orders
    Part C Sample Letters of Acknowledgments
    Chapter 8 Payment by Letters of Credit
    Part A Introduction
    Part B Sample Letters of L/C
    Chapter 9 Other Methods of Payment
    Part A Introduction
    Part B Sample Letters of Other Methods of Payment
    Chapter 10 Packing
    Part A Introduction
    Part B Sample Letters

    段婕,女,博士,副教授,硕士生导师。1999年至今在西北工业大学人文与经法学院任教,长期从事经济学、管理学方面的教学和科研工作,承担全校本科生公选课“创业管理”课程教学。

    本书主要按对外贸易及外事活动的一般程序提供各阶段往来函电的实例,介绍其样式、表达方式、特殊用语、缩略语和写作技巧等。内容包括安排外事、商务活动、邀请、介绍、致谢、建立商务关系、政策、询价、报盘、还盘、定货、发票、支付、折扣、寄售、开立与展延信用证、装运、催货、索赔、理赔、换货、代理、包销、技术贸易、合资等。目标是培养具有扎实的语言基本功,宽广的知识面,较丰富的相关专业知识,较强的能力和较高的素质,能熟练地运用英语在外事、教育、经贸、文化、科技等部门从事翻译、教学、管理、研究等工作的面向二十一世纪的复合型人才。

    The purpose of compiling this book is to help more learners acquire basic knowledge of for-eign trade practice through systematic study of international business correspondence, be familiar with various correspondence formats and common writing tips, and understand the humanistic background of different busi-ness activities as well as specific procedures, so as to enhance foreign trade exchanges. The main aspects relating to the negotiation of transactions by means of correspondence include establishing of business relations, inquiries and replies, quotations, offers and counter offers, orders and acknowledgments, payment and packing, shipping and insurance, complaints and claims, agreements and contracts, and so on, which are all discussed in this book. This book is suitable for students majoring in international economy and trade, and can also be used by relevant practitioners engaged in international trade for reference.

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