正版 设计师英语教程 叶桦 电子工业出版社 9787121431241 书籍

Reading and Writing Section

Unit 1 Design Ethics

Part 1 Design for Survival and Survival through Design: What Can We Do?

Pre-reading Activities

Post-reading Activities

Part 2 Design for Personal Needs

Part 3 Confucian Design Ethics

Part 4 Writing Skill

Unit 2 Bauhaus

Part 1 The History of Bauhaus

Pre-reading Activities

Post-reading Activities

Part 2 Bauhaus at the Barbican: Art as Life

Part 3 Water Gropius and His Masterpieces

Part 4 Writing Skill

Unit 3 Chinese Traditional Arts and Crafts

Part 1 Paper cutting

Pre-reading Activities

Post-reading Activities

Part 2 Embroidery

Part 3 Kite

Part 4 Writing Skill

Unit 4 Animation and Cartoon

Part 1 Animation

Pre-reading Activities

Post-reading Activities

Part 2 Cartoon

Part 3 Sustainable Development Strategy of Chinese Animation Industry

Part 4 Writing Skill

Unit 5 Stories of Designers

Part 1 Raymond Loewy—the Man Who Streamlined the Sales-Curve

Pre-reading Activities

Post-reading Activities

Part 2 Fashion Queen—Coco Chanel

Part 3 Shigeo Fukuda, Japan

Part 4 Writing Skill

Unit 6 Design Management

Part 1 What is Design Management?

Pre-reading Activities

Post-reading Activities

Part 2 Why is Design Management Important?

Part 3 Why is Design Management Important?

Part 4 Writing Skill

Unit 7 Contemporary Japanese Design

Part 1 Contemporary Japanese Design

Pre-reading Activities

Post-reading Activities

Part 2 Hayao Miyazaki As Animator

Part 3 英汉对比阅读

Part 4 Writing Skill

Unit 8 Green Design

Part 1 Sustainable Design

Pre-reading Activities

Post-reading Activities

Part 2 Reading Exercises

Part 3 英汉对比阅读

Part 4 Writing Skill

Viewing, Listening and Speaking Section

Unit 1 Design Ethics

Part 1 Background Information

Part 2 Lead In

Part 3 Listening Strategy—Making Predictions

Part 4 Listening

Passage 1 When Clients Ask You to Copy Another Design

Passage 2 Victor Papanek

Passage 3 The So and Moral Responsibilities of the Designer

Part 5 Viewing

Clip 1 Dieter Rams’ Commandments

Clip 2 Memphis

Clip 3 Objects of Desire

Part 6 Speaking

Unit 2 Bauhaus

Part 1 Background Information

Part 2 Lead In

Part 3 Listening Strategy—Making Predictions

Part 4 Listening

Passage 1 Bauhaus

Passage 2 Visual Communication

Passage 3 A Famous Designer in Bauhaus—Wilhelm Langenfeld

Part 5 Viewing

Clip 1 Inauguration of the Bauhaus in Dessau

Clip 2 The Bauhaus Body Part in Dessau

Clip 3 Bauhaus Staff Building and Its Ending in Dessau

Part 6 Speaking

Unit 3 Chinese Traditional Arts and Crafts

Part 1 Background Information

Part 2 Lead In

Part 3 Listening Strategy—Making Inferences

Part 4 Listening

Long Conversation Folk Art

Passage 1 Longquan Celadon

Passage 2 Traditional Chinese Arts and Crafts in Danger

Part 5 Viewing

Clip 1 Dunhuang Art

Clip 2 Court Ladies Preparing Newly-Woven Silk

Clip 3 Qipao

Part 6 Speaking

Unit 4 Animation and Cartoon

Part 1 Background Information

Part 2 Lead In

Part 3 Listening Strategy—Making Inferences

Part 4 Listening

Long Conversation Cartoons

Passage 1 Motion

Passage 2 Animation Industry

Part 5 Viewing

Clip 1 The films of Pixar Animation Studios

Clip 2 China International Cartoon and Animation Festival

Clip 3 Squash and Stretch

Part 6 Speaking

Unit 5 Stories of Designers

Part 1 Background Information

Part 2 Lead In

Part 3 Listening Strategy—Taking Notes

Part 4 Listen

叶桦，女，艺术教研组负责人，讲师，就职于浙江科技学院，在浙江科技学院学报、云南师范大学学报、海外英语、课程教育研究等期刊上发表多篇论文。

本书分为两个部分，即读、写部分和视、听、说部分，并分别围绕着8个主题，从全国大学英语四、六级考试的听、说、读、写的角度进行编写。阅读技能指导、听力策略指导、写作指导与单元内容有机衔接、浑然一体，既可以作为单元的一个部分（Lead In），也可以单独使用。 本书可作为艺术设计类专业的教学用书，也可作为从事艺术设计的人员的参考用书。

本书是大学英语教师通过对专业教师和学生的调研，为艺术设计类学生在大学英语学习提高阶段使用而编写的一本专业用途英语（English for Specific Purposes，ESP）教材，旨在培养艺术设计类学生的英语应用能力和设计师素养，增强他们跨文化交际意识和交际能力，同时发展他们自主学习的能力，使他们在学习、生活、社会交往和未来工作中能够有效地使用英语，满足新时代国家、社会、学校和个人发展的需要。同时，根据艺术设计类学生的思想特点，增加思政元素，引导艺术设计类学生树立正确的世界观、人生观、价值观，增强他们的团队合作意识，强化他们的责任心、社会责任感，使他们能对西方文化辩证地理解吸收，并用英语传播中国传统文化、工艺，以及构建人类命运共同体。