杨翠萍、蔡莉主编的《大学商务英语综合教程(3学生用书第2版)》选材涵盖当今靠前经济贸易和商务的重要领域,时效性强、典型性高、语言地道。 教程板块设计突出靠前商务知识的传授与英语技能提高的有机结合,注重培养学生的实际应用能力。 每个单元重点讨论、分析一个商务专题,由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则,以保持学生的学习热情和自觉实践的积极性。其中的“商务实践”板块围绕单元主题,参照各种真实的商务交际情景,为学生设计了灵活多样的商务英语口头与书面交际的任务,是本教程的一大特色。 本教程适合大学商务英语专业的学生及BEC(Business English Certificates)等商务英语考试的备考人员使用。
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Unit 1Careers Lead-in Reading: The Four Stages of the Modern Career Revisited Business Practice Relevant Extension Unit 2Entrepre neurship Lead-in Reading: Optimism Knows No Slowdown Business Practice Relevant Extension Unit 3Business Planning Lead-in Reading: Planning Success Business Practice Relevant Extension Unit 4Product Quality Lead-in Reading: Beware the Product Death Cycle Business Practice Relevant Extension Unit 5Public Relations Lead-in Reading: Winning th PR Wars Business Practice Relevant Extension Unit 6Corporate Culture Lead-in Reading: The Cult of Three Cultures Business Practice Relevant Extension Unit 7Employee Motivation Lead-in Reading: It’s Payback Time Business Practice Relevant Extension Unit 8Management Lead-in Reading: Shaping Strategy in a World of Constant Disruption Business Practice Relevant Extension Unit 9Merger & Acquisitions Lead-in Reading: Why eBay Is Buying Skype Business Practice Relevant Extension Unit 10Investment Lead-in Reading: Driven to Collaboration Business Practice Relevant Extension 附录1Glossary 附录2Phrases & Expressions 附录3Writing File