返回首页
苏宁会员
购物车 0
易付宝
手机苏宁

服务体验

店铺评分与同行业相比

用户评价:----

物流时效:----

售后服务:----

  • 服务承诺: 正品保障
  • 公司名称:
  • 所 在 地:

  • 国际商务英语(修订版) 孙莹 著作 孙莹 主编 著 经管、励志 文轩网
  • 新华书店正版
    • 作者: 孙莹著
    • 出版社: 经济管理出版社
    • 出版时间:2011-12-01 00:00:00
    送至
  • 由""直接销售和发货,并提供售后服务
  • 加入购物车 购买电子书
    服务

    看了又看

    商品预定流程:

    查看大图
    /
    ×

    苏宁商家

    商家:
    文轩网图书旗舰店
    联系:
    • 商品

    • 服务

    • 物流

    搜索店内商品

    商品分类

         https://product.suning.com/0070067633/11555288247.html

     

    商品参数
    • 作者: 孙莹著
    • 出版社:经济管理出版社
    • 出版时间:2011-12-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2011-12-01
    • 字数:420.00千字
    • 页数:236
    • 开本:16开
    • 装帧:平装
    • ISBN:9787509616666
    • 国别/地区:中国
    • 版权提供:经济管理出版社

    国际商务英语(修订版)

    作  者:孙莹 著作 孙莹 主编 著
    定  价:39
    出 版 社:经济管理出版社
    出版日期:2011年12月01日
    页  数:236
    装  帧:平装
    ISBN:9787509616666
    主编推荐

    内容简介

    本书共分四部分,介绍了一些国际贸易活动中常见的国际知名银行和国际经济组织、参与国际贸易推荐的有效知识、整个国际贸易谈判磋商过程,以及商务合同等内容。

    作者简介

    精彩内容

    目录
    GLOBALIZATION
    Module 1 INTRODUCTION
    Chapter 1 The World Renowned Banks
    1.1 Citigroup
    1.2 Dai-Ichi Kangyo Bank
    1.3 JPMorgan Chase
    1.4 Bank of America
    1.5 Barclays Bank
    1.6 Hong Kong and Shanghai Banking Corp.Ltd.
    1.7 Bank of China
    1.8 Bank of Montreal
    1.9 Swiss Bank Corp
    1.10 First Interstate Bankcorp
    1.11 Standard Chartered Bank
    1.12 Deutsche Bank
    1.13 Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
    Chapter 2 International Economic Organizations
    2.1 Comprehensive Economic Organizations
    2.2 Organizations in.Trade
    2.3 Organizations in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
    Module 2 INTERNATIONAL MARKETING
    Chapter 1 Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
    Chapter 2 Analysis of Market Environment
    2.1 Background of Market Environment
    2.2 Relevant Knowledge
    Reading Material
    Business Tip: Learn About the Art of Gifting
    Chapter 3 Market Research
    3.1 Pre-knowledge
    3.2 Theory of Marketing
    Business Tip: Express Yourself through Your Business Card
    Chapter 4 Market Segmentation, Targeting and Positioning
    4.1 Introduction
    4.2 Relevant Knowledge
    Reading Material
    Exercises
    Business Tip: Negotiating Tip
    Chapter 5 The Marketing Mix
    5.1 4P's
    5.2 Promotional Mix
    Chapter 6 Channels of Distribution
    6.1 Channels of Distribution
    6.2 Wholesaling
    Business Tip : Conversational Tip
    Chapter 7 Marketing for E-commerce
    7.1 Marketing for E-commerce
    7.2 Relevant Knowledge
    Reading Material
    Module 3 PRACTICE OF INTERNATIONAL BUSINESS
    Chapter 1 Establishing Business Relations
    1.1 Pre-knowledge
    1.2 Correspondence
    1.3 Dialogues
    Exercises
    Reading Material
    Chapter 2 Inquiries and Offers
    2.1 Pre-knowledge
    2.2 Correspondence
    2.3 Dialogues
    Exercises
    Reading Material
    Chapter 3 Counteroffers
    3.1 Pre-knowledge
    3.2 Correspondence
    3.3 Dialogues
    Exercises
    Reading Material
    Chapter 4 Shipment
    4.1 Pre-knowledge
    4.2 Correspondence
    4.3 Dialogues
    Exercmes
    Reading Material
    Chapter 5 Insurance
    5.1 Pre-knowledge
    5.2 Correspondence
    5.3 Dialogues
    Exercises
    Reading Material
    Chapter 6 Terms of Payment
    6.1 Pre-knowledge
    6.2 Correspondence
    6.3 Dialogues
    Exercises
    Reading Material
    Chapter 7 Conclusion of Business
    7.1 Pre-knowledge
    7.2 Correspondence
    7.3 Dialogues
    Exercises
    Module 4 BUSINESS CONTRACT MAKING
    Chapter 1 Concept of Business Contract
    1.1 Theory of Business Contract
    1.2 Relevant Knowledge
    Reading Material
    Exercises
    Chapter 2 Tips for a Business Contract
    2.1 Tips to Create Business Contract
    2.2 Tips for Business Contract Drafting
    2.3 Tips for Business Contract Reviewing
    2.4 Tips for Business Contract Negotiating
    2.5 Tips for Business Contract Signing
    Exercises
    Reading Material
    参考答案
    参考文献

    售后保障

    最近浏览

    猜你喜欢

    该商品在当前城市正在进行 促销

    注:参加抢购将不再享受其他优惠活动

    x
    您已成功将商品加入收藏夹

    查看我的收藏夹

    确定

    非常抱歉,您前期未参加预订活动,
    无法支付尾款哦!

    关闭

    抱歉,您暂无任性付资格

    此时为正式期SUPER会员专享抢购期,普通会员暂不可抢购