Part I Reading-centric Practice
Chapter One Account Settings
1.1 Amazon Accounts
1.2 Seller’s Info & Pollcies
1.3 International Seller’s Obligations
1.4 Sell on Amazon
Chapter Two Product Listing
2.1 Listing Guidelines
2.2 Listing Information
2.3 Item Pricing
2.4 Product Listing
Chapter Three Product Marketing
3.1 Amazon Ad Types
3.2 Amazon Ad Campaigns
3.3 Amazon Marketing Tools
3.4 Social Media Marketing
Chapter Four Order Processing
4.1 Order Fulfilling
4.2 Order Managing
4.3 Fulfillment By Amazon(FBA)
Chapter Five After-sale Management
5.1 Feedback&Performance Management
5.2 Returns,Refunds and Claims
Part II Writing-centric Practice
Chapter Six Store Information Copy
6.1 Store Basics Copy
6.2 Store Introduction Copy
6.3 Brand Culture Copy
Chapter Seven Product Information Copy
7.1 Product Titles Copy
7.2 Product Specifics Copy
7.3 Product Details Copy
Chapter Eight Marketing&Promotion Copy
8.1 Promotions Copy
8.2 EDM Copy
8.3 Advertorials Copy
Chapter Nine Customer Service Copy
9.1 Pre—Sale Communications Copy
9.2 After—Order Placement Communications Copy
9.3 After—Sale Communications Copy
Chapter Ten Job Application Copy
10.1 Cover Letter Copy
10.2 Resume Copy
Appendices
Appendix I GLOSSARY
Appendix II COMPOUNDS
Appendix III ABBREVIATIONS
References