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  • 马化腾的腾讯帝国(英)/追梦中国.商界领袖系列 林军 著 梅丹理 译 著 梅丹理 译 经管、励志 文轩网
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    • 作者: 林军著 | | 梅丹理译
    • 出版社: 其他
    • 出版时间:2013-11-01 00:00:00
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    • 作者: 林军著| 梅丹理译
    • 出版社:其他
    • 出版时间:2013-11-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2016-01-12
    • 页数:127
    • 装帧:平装
    • ISBN:9787508526775
    • 国别/地区:中国
    • 版权提供:其他

    马化腾的腾讯帝国(英)/追梦中国.商界领袖系列

    作  者:林军 著 梅丹理 译 著 梅丹理 译
    定  价:79
    出 版 社:五洲传播出版社
    出版日期:2013年11月01日
    页  数:127
    装  帧:平装
    ISBN:9787508526775
    主编推荐

    内容简介

    作者简介

    精彩内容

    目录
    CHAPTER 1
    A Man Named Ma Huateng
    The Youthful Ma Huateng in Shenzhen
    Shenzhen: A National Leader in
    Internet Innovation
    An Engineer at Runxun Communications.
    A Subdued Style of Leadership
    He Found His Other Half on QQ
    CHAPTER 2
    Ma Huateng's Partners and Friends
    "Ponysoft" on CFido
    Qiu Bojun and Ding Lei
    Zhang Zhidong - Technical Genius and
    Shenzhen University Grad
    Zeng Liqing the Marketing Whiz
    Top Specialized Talents:
    Xu Chenhua and Chen Yidan
    Other Founding Shareholders of Tencent
    Startup Employees Who Came over to Tencent
    A Five-Person Decision Making Group
    CHAPTER 3
    Adversaries Faced by Ma Huateng
    Pang Shengdong:
    From "Mysteries of Women" to 51.com
    What Happened between Tencent and
    Thousand Oaks
    Ma Yun and Ma Huateng
    CHAPTER 4
    Investors Who Helped Ma Huateng
    Lin Xiaosong and Lin Jianhuang:
    Two "Angel Investors".
    20% Shares for IDG and PCCW
    MIH Steps in As Tencent Shareholder
    Market Offering in Hong Kong
    Goldman Sachs Bank Makes Its Entry
    Liu Zhiping Parachutes In
    CHAPTER 5
    Lead Product Manager Ma Huateng
    Three Questions to Guarantee a
    "Measured Response".
    Face to Face with the Product Manager
    Domino Effect
    Tencent Academy
    CHAPTER 6
    From OlCQ to QQ
    OICQ: A Product Conceived
    Because of a Lost Order
    A Sinophone Revision of ICQ.
    Setting Off the QQ Craze
    QQ.com Name Bought for $100,000
    in America
    CHAPTER 7
    Text Messages Help Tencent Become the
    Earliest Profitable Internet Company
    Internet Advertising and Member Fees
    The Ultimate Fantasy of
    Virtual Telecom Operations
    Mobile QQ
    Fetion QQ vs. Cell Phone QQ
    CHAPTER 8
    A VirtualConsumption Empire with
    Almost 100 Million Users
    Dongli Advertising Creates the "Fat Penguin"
    Excess Coinage of QQ-Cash
    Hacker Attacks and Stolen Account Fraud
    CHAPTER 9
    The Battle with Microsoft
    CHAPTER 10
    Adding a Portaf and Search Engine
    QQ.com
    Moving into the Heart of the Internet
    CHAPTER 11
    Tencent's All-Out Battle in tile
    Game Market
    CHAPTER 12
    Tencent Tries Innovation
    Imitator or Innovator?
    "Surpassive Imitation".
    Innovation that Satisfies Customers' Needs
    Saving for the Future
    Patent Strategies

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