文轩网图书旗舰店
  • 扫码下单

  • 版权管理简明英语教程 陈凤兰 编著 著 大中专 文轩网
  • 新华书店正版
    • 作者: 陈凤兰 编著著
    • 出版社: 中国人民大学出版社
    • 出版时间:2017-07-01 00:00:00
    送至
  • 由""直接销售和发货,并提供售后服务
  • 加入购物车 购买电子书
    服务

    看了又看

    商品预定流程:

    查看大图
    /
    ×

    店铺装修中

    商家:
    文轩网图书旗舰店
    联系:
    • 商品

    • 服务

    • 物流

    搜索店内商品

    文轩网图书旗舰店

  •      https://product.suning.com/0070067633/11555288247.html

     

    商品参数
    • 作者: 陈凤兰 编著著
    • 出版社:中国人民大学出版社
    • 出版时间:2017-07-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2017-07-01
    • 字数:223千字
    • 页数:178
    • 开本:16开
    • 装帧:平装
    • ISBN:9787300244563
    • 国别/地区:中国
    • 版权提供:中国人民大学出版社

    版权管理简明英语教程

    作  者:陈凤兰 编著 著
    定  价:39
    出 版 社:中国人民大学出版社
    出版日期:2017年07月01日
    页  数:178
    装  帧:平装
    ISBN:9787300244563
    主编推荐

    内容简介

    该教材总体介绍版权管理基础知识及管理体系的基础上,系统阐述版权的取得、运用和保护。分别对版权行政管理、版权价值评估、版权人力资源管理、版权合同管理、软件著作权管理、新媒体著作权版权管理等专题进行了专门论述。各章前后均有一个案例或阅读材料,并在章后的案例中设计了讨论题等。

    作者简介

    陈凤兰,北京印刷学院新闻出版学院教授,知识产权管理法学硕士(英国伯恩茅斯大学)、英语语言与文学文学硕士(北京师范大学)、中国人民大学法学院知识产权方向高级访问学者。研究方向为知识产权管理(版权保护与利用)与国际传播(跨文化传播)。主讲版权贸易理论与实务、传播学专业英语等课程。近年分别承担和参与了国家和省部等不同级别相关版权管理等多项科研项目,其中包括“基于对外传播的北京图书版权输出贸易研究”、“英美期刊产业与理论研究”、“跨文化传播与版权贸易研究生学科建设”、“电子书产业发展中的版权与标准问题研究”及“数字环境下版权集体管理运行机制研究”等。

    精彩内容

    目录
    Chapter One Intellectual Property Management
    1. Intellectual Property
    2. The Importance of Intellectual Property
    3. Intellectual Property Management
    4. Issues to Consider before Undertaking IP Commercialization
    5. IP Commercialization Structures
    6. Risks of IP Commercialization
    7. Management of Copyrights
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Two Understanding Copyright and Related Rights
    1. Rights Provided by Copyright and Related Rights
    2. Benefits of Protecting Copyright and Related Rights
    3. Copyright and Related Rights with Technological Advances
    4. Regulations on Copyright and Related Rights
    5. Copyrightable Works
    6. Limitations on Rights
    7. Duration of Copyright
    8. Ownership, Exercise and Transfer of Copyright
    9. Related Rights
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Three The Ownership of Copyright
    1. Authorship and Ownership
    2. Using Works Owned by Others
    3. Reducing the Risks of Infringement
    4. Summary Checklist
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Four Commercialization of Copyrights
    1. Commercialization of Intellectual Property
    2. Negotiations and Payment
    3. Royalty Rates
    4. Benefiting from Copyright and Related Rights
    5. How Are Rights Licensed?
    6. Commercialization of Music Copyright
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Five Copyright Valuation Analysis
    1. Description of Copyright-related Intangible Assets
    2. Economic Benefits Associated with Copyright-related Intangible Assets
    3. Three Basic Copyright Valuation Methodologies
    4. An Illustrative Example of Copyright Valuation
    5. Application of Copyright Valuation Approaches and Methods
    6. Royalties and Royalty Rates
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Six Collective Management of Copyright and Related Rights
    1. Rights under Collective Management
    2. Collective Management by Field
    3. Practical Advantages of Collective Management
    4. Forms of Collective Management Organizations
    5. General Theory and Efficiency of Collective Management of Copyright
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Seven Copyright License
    1. Relevant Legal Principles
    2. Specific License Provisions
    3. Copyright Licensing in the Digital Environment
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Eight Rights and Contracts Enforcement
    1. Copyright Infringement
    2. Contract Enforcement
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Nine Digital Copyright Management
    1. Common DRM Techniques
    2. Specific Technologies
    3. DRM and Documents
    4. Laws Regarding DRM
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    Chapter Ten Implementation of Copyright Protection
    1. General Issues in Making IP Protection Decisions
    2. How to Implement Copyright Protection
    3. Dealing with Moral Rights and Performers' Rights
    4. Copyright Protection Abroad
    Words and Expressions
    Questions for Review
    Questions for Critical Thinking and Discussion
    参考文献

    售后保障

    最近浏览

    猜你喜欢

    该商品在当前城市正在进行 促销

    注:参加抢购将不再享受其他优惠活动

    x
    您已成功将商品加入收藏夹

    查看我的收藏夹

    确定

    非常抱歉,您前期未参加预订活动,
    无法支付尾款哦!

    关闭

    抱歉,您暂无任性付资格

    此时为正式期SUPER会员专享抢购期,普通会员暂不可抢购