新手学外贸函电一本通 全新版 朱菲菲 编 经管、励志 文轩网

CHAPTER 01 外贸函电基础知识 Basic Knowledge of Foreign Trade Letters
PART 1 外贸 Foreign Trade
Unit 1 常用术语 Common Terms
Unit 2 成本加运费 Cost and Freight
Unit 3 外贸一般流程 General Process of Foreign Trade
PART 2 外贸函电常用术语 Terms of Foreign Trade Letters
Unit 1 共同海损 General Average
Unit 2 水渍险 With Particular Average
Unit 3 付款交单 Documents Against Payments
Unit 4 即期汇票 Demand Draft
Unit 5 装货单 Shipping Order
Unit 6 其他外贸函电术语 Other Foreign Trade Terms
PART 3 外贸函电 Foreign Trade Letters
Unit 1 信封和信头 Envelope and Header
Unit 2 存盘号、日期和封内地址 Reference，Date and Inside Address
Unit 3 经办人、称呼和主题 Operator，Salutation and Subject
Unit 4 正文和结尾 The Body and The Ending
Unit 5 敬语和落款 Honeritics and Sign
Unit 6 抄送、附件和附言 Carbon Copy，Attachment and Postscript
Unit 7 外贸函电的格式 Format of Foreign Trade Letter
CHAPTER 02 发展客户拉业务 Develop Customer and Service
PART 1 资信调查函电 Credit Investigation Letter
Unit 1 写作技巧 Writing Skills
Unit 2 资信调查函 Credit Survey Letter
Unit 3 资信调查回函 Letter of Credit Information
PART 2 预约会面函电 Appointment Letter
Unit 1 邀请客户会面 Inviting Business Appointment
Unit 2 确定时间地点 Determining the Time and Place
Unit 3 取消会面 Cancelling a Meeting
PART 3 会面后的跟进工作 Follow Up After Meeting
Unit 1 跟进合作伙伴的意愿 Follow Up Partners' Will
Unit 2 展会邀请 Fairs' Invitation
Unit 3 展会后的联络往来 Contacting after Fairs
CHAPTER 03 开发信与促销信 Sales Letters and Promotion Letters
PART 1 开发信 Sales Letter
Unit 1 拓展潜在客户 Developing Potential Customers
Unit 2 介绍优势 Introducing Advantages
Unit 3 突出专业素养 Highlighting Specialty
PART 2 促销信 Promotion Letter
Unit 1 促销注意事项 Promotional Notes
Unit 2 写作技巧 Writing Skills
Unit 3 写促销信 Writing a Promotion Letter
PART 3 代理函电 Agent Letter
Unit 1 物色代理商 Looking for Agents
Unit 2 代理邀约 Agents Offer
Unit 3 代理申请 Agent Application
Unit 4 欢迎新代理 Welcome New Agent
CHAPTER 04 订单操作函电 Order Operation Letters
PART 1 询盘函电 Inquiry Letter
Unit 1 普通询盘 A General Inquiry
Unit 2 具体询盘 A Specific Inquiry
Unit 3 回复无效的询盘 Response to an Invalid Inquiry
Unit 4 回复目的不明的询盘 Response to an Unknown Inquiry
Unit 5 客户各种问题的解答 Answering Customers' Questions
PART 2 发盘函电 Offer Letter
Unit 1 发盘术语 Terms of Offer
Unit 2 发盘注意事项 Notes of Offer
Unit 3 实盘和虚盘 Firm Offer and Non-firm Offer
Unit 4 回复客户的询价 Response to Customer Enquiry
Unit 5 主动给客户发盘 Take the Initiative to Offer Customers
PART 3 还盘函电 Counter-offer Letter
Unit 1 受盘人提出新发盘 The Offeree Made a New Offer
Unit 2 对还盘的答复 Answer to a Counter-offer
Unit 3 拒绝客户的要求 Rejecting Customers' Requests
PART 4 其他函电 Other Letter
Unit 1 通知客户价格调整 Informing Customer of Price Adjustment
Unit 2 商定佣金 Commission Discussion
CHAPTER 05 接受与签约函电 Acceptance and Contract Letters
PART 1 建立合作关系 Create a Partnership
Unit 1 客户接受发盘 Offer Acceptance
Unit 2 开具形式发票 Issuing PI
Unit 3 订单确认函 Order Confirmation Letter
Unit 4 感谢客户订货 Thank You for Letter of Order
PART 2 签约成交函 Letter of Signing
Unit 1 邀请签约 Invitation to Sign Up
Unit 2 确认收到合同 Contract Received Confirmation
Unit 3 合同条款 Contract Clauses
PART 3 生产前准备 Pre-production preparation
Unit 1 准备样品 Preparing Samples
Unit 2 向供应商下单 Placing Order to Vendor
CHAPTER 06 生产与装运函电 Production and Shipment Letters
PART 1 跟踪生产过程 Tracking Production Process
Unit 1 产前变动 Preproduction Variation
Unit 2 告知客户生产情况 Claiming the Production Status
Unit 3 第三方验厂 Factory Audit
Unit 4 请第三方验货 Applying 3rd Party for Inspection
Unit 5 未通过验货 Failure in Inspection
Unit 6 申请重验 Requesting a Re-inspection
PART 2 装运环节 Shipping Links
Unit 1 讨论装运细节 Shipping Details Discussion
Unit 2 告知客户装运情况 Keeping Customer Informed of Shipment Status
CHAPTER 07 支付结算和信用证 Payment,Settlement and Letter of Credit
PART 1 支付结算事宜 Payment and Settlement Matters
Unit 1 提供单据并催款 Documentary Submission and Payment Push
Unit 2 请客户提供银行流水单 Asking for Bank Statement
Unit 3 收到客户回应 Receiving the Response from Customers
Unit 4 告知客户收到款项 Informing Clients of Receiving Funds
PART 2 关于信用证 About L/C
Unit 1 请客户接受信用证差异点 Proposing Acceptance Discrepancy of L/C
Unit 2 请客户更改信用证 Proposing Amendment to L/C
Unit 3 收到客户回应 Receiving the Response from Customer
PART 3 新支付结算方式 New Payment Settlement
Unit 1 申请新的付款方式 Requesting New Payment Methods
Unit 2 回复新付款方式 Responding by New Payment Methods
CHAPTER 08 保险与售后函电 Insurance and After-sale Letters
PART 1 与保险有关的函电 Insurance Letter
Unit 1 应记载的内容 Contents to be Recorded
Unit 2 常用术语和句型 Common Terms and Sentences
Unit 3 样函 Sample Letter
PART 2 往来商议保险条款 Insurance Terms Negotiation
Unit 1 安排投保事宜 Arranging Insurance Cover
Unit 2 收到客户回应 Receiving the Response from Customers
PART 3 售后跟进函电 After-sale and Follow-up Letter
Unit 1 跟进产品销售情况 Following up Product Sales
Unit 2 掌握近期新市场动向 Mastering the Latest Market Trends
Unit 3 提供改进方案 Solutions to Defect
Unit 4 推荐相关产品 Recommending Related Products
CHAPTER 09 投诉与索赔函电 Complaints and Claims Letters
PART 1 处理投诉问题 Handling Complaints
Unit 1 处理数量不足投诉 Handling Insufficient Quantity Complaints
Unit 2 处理错发货物投诉 Handling Wrongly Delivery Complaints
Unit 3 处理品质投诉 Handling Quality Complaints
Unit 4 处理误期投诉 Handling Delivery Delay Complaints
Unit 5 处理服务投诉 Handling Service Complaints
PART 2 索赔函电 Claim Letter
Unit 1 客户提出索赔 Compensation Claim
Unit 2 确定赔款金额 Determining the Amount of Compensation
Unit 3 请求分期赔款 Asking for Installment
Unit 4 请求延期赔付 Asking for Deferred Compensation
Unit 5 商议代替赔款的方式 Negotiation for Alternatives
Unit 6 拒绝向客户赔款 Declining a Request For a Claim
CHAPTER 10 其他外贸函电 Other Foreign Trade Letters
PART 1 日常通知函电 Daily Inform Letter
Unit 1 通知邮箱地址变更 Notice on Change of Email Address
Unit 2 通知公司地址变更 Notice on Change of Company Address
Unit 3 通知公司新规定 Notice on Change of Policy
Unit 4 通知离职 Notice on Resignation
Unit 5 通知休假 Notice on Holiday Closing
Unit 6 通知复工 Notice on Returning to Work
PART 2 问候函电 Greetings Letter
Unit 1 圣诞节问候 Christmas Greetings
Unit 2 新年祝愿 New Year Greetings
Unit 3 感恩节问候 Thanksgiving Greetings
PART 3 其他函电 Other Letter
Unit 1 自动回复函 Automatic Response Letter
Unit 2 请求客户推荐 Requesting a Recommendation from Customers
Unit 3 生病慰问函 Getting Well Letter
Unit 4 赠送礼物 Gift Giving
Unit 5 升职祝贺 Promotion Congratulations