外贸英语函电/李卫等
作 者:李卫李韦婷赵秀丽 著
定 价:28
出 版 社:中国财富出版社
出版日期:2016年12月01日
页 数:144
装 帧:平装
ISBN:9787504765017
本书紧密结合外贸业务实际环节, 注重实际操作技能的培养和训练, 以成果导向为理念, 以学生为中心, 旨在培养实用型、 复合型的高技能靠前贸易人才。 讲解清晰,样例实用。
本书基于工作过程和工作项目开发, 在介绍商务函电和网上外贸及跨境电商平台基本知识的基础上, 以外贸交易磋商过程和外贸合同磋商、 履行中的函电为两条主线。内容包含开发信、 询价与回复、 报价与还价等 18 个项目。
李卫,辽宁经济职业技术学院商贸学院靠前贸易实务专业教师,副教授,工商管理硕士(MBA)。在企业从事靠前贸易业务8年,主讲外贸英语函电、外贸英语对话、跨境电商实务等课程。主编了《靠前贸易实务》等10部教材,发表《网上外贸的交流方式和校企合作研究》等25篇论文,主持《职业教育人才培养模式研究》等3项课题
"3. Seven Principles of Business Correspondence Writing 撰写函电的 7C 原则
A good business correspondence is brief, straightforward and polite. If possible, it should be limited to one page.
? The following principles should be involved in formal business correspondence.
(1) completeness 完整
A business letter should include all the necessary information you intend to send. All null
"CONTENTS
Part One Introduction …………………………………………………………………… 1
Project 1 Characteristics of Correspondence …………………………………………… 1
Project 2 Formats and Layout …………………………………………………………… 7
Part Two Online Foreign Trade and Platform of Cross-border E-commerce …… 17
Project 3 Online Foreign Trade ………………………………………………………… 17
Project 4 Search Engines and New Customers’ Development ………………………… 20
Project 5 Cross-border E-commerce and Its Correspondence ………………………… 23
Part Three Business Letter in International Trade Process ………………………… 28
Project 6 Development Correspondence ……………………………………………… 28
Project 7 Inquiries and Replies ………………………………………………………… 36
Project 8 Offers and Counter Offers …………………………………………………… 45
Project 9 Acceptance and Order ……………………………………………………… 53
Part Four Negotiation of Trade Terms ……………………………………………… 63
Project 10 Description of Quality and Quantity ……………………………………… 63
Project 11 Packing and Marking ……………………………………………………… 71
Project 12 Price Terms ………………………………………………………………… 79
Project 13 Shipment …………………………………………………………………… 87
Project 14 Insurance …………………………………………………………………… 95
Project 15 Payment Terms …………………………………………………………… 104
Project 16 Inspection, Claims, Arbitration and Dispute Settlement………… 113
Project 17 Amendment of Letters of Credit …………………………………………… 124
Project 18 Other Forms of Trade ……………………………………………………… 131
References ………………………………………………………………………………… 137"