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1.系统性：包含国际商务及经济全球化的一些近期新知识，着重介绍国际商务业务过程中对外英文函电写作，包括商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等内容。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配有英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。2.实用性：在每个业务操作章节编写了相应的国际商务案例，力图让读者能通过各章节的学习，提高实际操作能力。其中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的，时效性强，贴近业务实践，具有实践的指导意义，是从事国际商务业务工作珍贵的参考资料。本书在重要章节中还附上练习，有助于学生巩固所学章节内容，也方便教师教学参考。
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《靠前商务英文与函电（第2版）》包含靠前商务的一些很新知识，着重介绍靠前商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习靠前商务英文函电写作的同时，提高专业英语的口头表达能力。
《靠前商务英文与函电（第2版）》可作为靠前商务和靠前贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年靠前贸易实践工作的靠前手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事靠前商务业务工作者的珍贵参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教null
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Unit One Global Economy and Market Globalization 1
Globalization of Markets 2
Phases of Globalization 2
Dimensions of Market Globalization 4
Drivers of Market Globalization 6
Firm-level Consequences of Market Globalization: Internationalization of the Firm’s Value Chain 9
China in Global Economy 11
Vocabulary 12
Unit Two International Business 13
Introduction 13
Activities in International Business 14
The Nature of International Trade 14
The Nature of International Investment 15
Services Trade as Normal Products 16
How does International Business Differ from Domestic Business? 18
The Four Risks in Internationalization 18
Who Participates in International Business? 20
Why Should We Study International
Business? 22
Facilitator of the Global Economy and Interconnectedness 22
Contributor to National Economy 23
A Competitive Advantage for the Firm 24
A Competitive Advantage for Us 25
Vocabulary 26
Unit Three Business Letter Writing 27
Writing Principles of Business Letters 27
Layout of Business Letters 28
Letter Forms 32
Semi-indented Letter Style 32
Blocked Letter Style 33
Words and Expressions Commonly Used in Foreign Trade 34
Unit Four Establishing Business Relations 37
Specimen Letters 38
Vocabulary 42
Words and Expressions Commonly Used in Foreign Trade 44
Preposition 45
Business Conversations 47
Useful Expressions 47
Case Study 48
Exercises 50
Unit Five Sales Promotion 53
Specimen Letters 54
Vocabulary 58
Words and Expressions Commonly Used in Foreign Trade 59
Preposition 61
Business Conversations 63
Useful Expressions 64
Exercises 65
Unit Six Enquiries and Replies 67
Specimen Letters 68
Vocabulary 71
Words and Expressions Commonly Used in Foreign Trade 72
Preposition 76
Business Conversations 77
Useful Expressions 78
Case Study 79
Exercises 82
Unit Seven Quotations, Offers and
Counter-offers 85
Specimen Letters 86
Vocabulary 91
Words and Expressions Commonly Used in Foreign Trade 93
Preposition 95
Business Conversations 96
Useful Expressions 97
Case Study 98
Exercises 100
Unit Eight Orders and Their Fulfilment,
and Sales Contracts 104
Ⅰ. The buyer’s obligations 105
Ⅱ. The seller’s obligations 105
Specimen Letters 105
Vocabulary 110
Words and Expressions Commonly Used in Foreign Trade 111
Preposition 114
Business Conversations 115
Useful Expressions 117
Case Study 118
Exercises 121
Unit Nine Terms of Payment 123
Means of payment in international trade 123
Bill of exchange 123
Promissory Note 126
Cheque (Check) 126
Modes of International Payment 127
Remittance 127
Collection 128
Letter of Credit (L/C) 132
Specimen Letters 146
Vocabulary 156
Words and Expressions Commonly Used in Foreign Trade 157
Preposition 162
Business Conversations 164
Useful Expressions 165
Exercises 167
Unit Ten Insurance 175
Specimen Letters 177
Vocabulary 183
Words and Expressions Commonly Used in Foreign Trade 183
Preposition 186
Business Conversations 187
Useful Expressions 189
Exercises 190
Unit Eleven Shipment 192
Specimen Letters 193
Vocabulary 200
Words and Expressions Commonly Used in Foreign Trade 202
Preposition 204
Business Conversations 206
Useful Expressions 207
Exercises 208
Unit Twelve Complaints and Adjustments 210
Specimen Letters 213
Vocabulary 218
Words and Expressions Commonly Used in Foreign Trade 219
Preposition 221
Business Conversations 223
Useful Expressions 224
Exercises 225
Unit Thirteen Exporting, Importing
?and Countertrade 228
Exporting 228
Advantages of Exporting 229
Disadvantages of Exporting 230
Procedures of Exporting 230
A Systematic Approach to Exporting 232
Importing 236
Procedures of Import 237
Countertrade 238
Vocabulary 240
Unit Fourteen Foreign Direct Investment
and Collaborative
Ventures 241
Trends in Foreign Direct Investment and Collaborative Ventures 241
Motives for Foreign Direct Investment (FDI)
and Collaborative Ventures 242
Market-Seeking Motives 243
Resource or Asset-Seeking Motives 243
Efficiency-Seeking Motives 244
Foreign Direct Investment 245
Key Features of FDI 245
Factors to consider in selecting FDI locations 246
The Nature of Ownership in FDI 249
International Collaborative Ventures 250
Equity Joint Ventures 250
Project-Based, Non-Equity Ventures 251
Differences between these two types of collaborative ventures 251
Managing Collaborative Ventures 252
Understand Potential Risks in
Collaboration 253
Pursue a Systematic Process for
Partnering 253
Ensure Success with Collaborative
Ventures 254
Success Factors in Collaborative
Ventures 254
The Experience of Retailers in Foreign
Markets 255
Challenges of International Retailing 256
International Retailing Success
Factors 256
Vocabulary 258
Unit Fifteen E-Commerce 259
Reasons for the fast development of
E-commerce 260
Role of Intermediary in E-commerce 261
Two modes of E-commerce 261
How to start E-commerce 262
Barriers to E-commerce development 264
Vocabulary 265
Appendix 1 The Uniform Customs and Practice for Documentary Credits, 2007 Revision,
ICC 266
Appendix 2 Documents 289
参考文献 302
