店 现代商务礼仪 第3版 第三版 现代商务人员学礼懂礼用礼行礼书籍 高校教材书籍 商务礼仪教材书 张卫东 编

本书立足现代商务人员工作实践，围绕现代商务人员学礼、懂礼、用礼、行礼的需要，纵向上从商务礼仪概述、商务人员仪容与仪态礼仪、商务人员服饰礼仪、商务求职礼仪、商务办公礼仪、商务交际礼仪、商务语言礼仪、商务文书礼仪、商务会议礼仪、商务仪式礼仪、商务宴请礼仪、国际商务礼仪等十二个章节，系统地介绍了现代商务礼仪包含的基本内容。横向上遵循应行和应忌两条主线，精心设计了学习目标、任务驱动、知识拓展、课内实训、知识测试、案例分析、例文与技能训练等应用性特色明显的模块，明确商务礼仪的实际应用标准，具有较强的实践性和训练性。本教材适用于应用型本科院校市场营销、国际商务、人力资源管理等各种工商管理类专业教学使用，也适用于在职商务人员自学使用。

第 1 章 商务礼仪概述·························1
1.1 礼仪基础知识 ··························1
1.1.1 礼仪的概念····················1
1.1.2 礼仪的要素····················2
1.1.3 礼仪的特点····················4
1.1.4 礼仪的作用····················6
1.1.5 礼仪的发展····················7
1.2 商务礼仪基础知识 ·················.10
1.2.1 商务礼仪的概念···········.10
1.2.2 商务礼仪的功能···········.10
1.2.3 商务礼仪的基本原则·····.11
1.3 商务人员个人礼仪 ·················.13
1.3.1 商务人员个人礼仪的
概念··························.13
1.3.2 商务礼仪修养··············.14
知识测试与技能训练·····················.15
第 2 章 商务人员仪容与仪态礼仪·······.17
2.1 商务人员仪容礼仪 ·················.17
2.1.1 商务人员仪容礼仪的
概念··························.17
2.1.2 商务人员美发礼仪········.18
2.1.3 商务人员面部礼仪········.19
2.1.4 商务人员化妆礼仪········.20
2.1.5 商务人员体貌仪容礼仪··.21
2.2 商务人员仪态礼仪 ·················.22
2.2.1 商务人员仪态礼仪的
概念··························.22
2.2.2 商务人员坐姿礼仪········.23
2.2.3 商务人员站姿礼仪········.25
2.2.4 商务人员行姿礼仪········.27
2.2.5 商务人员蹲姿礼仪 ·········28
2.2.6 商务人员手势礼仪 ·········29
2.2.7 商务人员表情礼仪 ·········32
知识测试与技能训练 ······················34
第 3 章 商务人员服饰礼仪 ·················37
3.1 商务人员服饰礼仪概述·············37
3.1.1 商务人员服饰礼仪的
概念 ···························37
3.1.2 商务人员服饰礼仪的
原则 ···························38
3.2 商务人员着装礼仪···················41
3.2.1 男性商务人员着装
礼仪 ···························41
3.2.2 女性商务人员着装
礼仪 ···························47
3.3 商务人员配饰礼仪···················50
3.3.1 商务人员配饰礼仪的
原则 ···························50
3.3.2 商务人员常用配饰
礼仪 ···························51
知识测试与技能训练 ······················53
第 4 章 商务求职礼仪 ·······················55
4.1 书面求职礼仪·························55
4.1.1 书面求职礼仪概述 ·········55
4.1.2 求职信礼仪 ··················56
4.1.3 个人简历礼仪 ···············57
4.2 非书面求职礼仪······················60
4.2.1 电话求职礼仪 ···············60
4.2.2 互联网求职礼仪 ············60
4.3 面试礼仪·······························61
4.3.1 面试前礼仪·················.61
4.3.2 面试中礼仪·················.62
4.3.3 面试后礼仪·················.64
知识测试与技能训练·····················.66
第 5 章 商务办公礼仪······················.67
5.1 商务办公室礼仪 ····················.67
5.1.1 商务办公环境礼仪········.68
5.1.2 商务办公氛围礼仪········.68
5.2 商务办公人员礼仪 ·················.68
5.2.1 商务办公人员个人礼仪··.68
5.2.2 商务办公人员沟通礼仪··.69
5.3 商务交通礼仪 ·······················.70
5.3.1 步行礼仪····················.70
5.3.2 乘车礼仪····················.71
5.3.3 乘坐飞机礼仪··············.76
5.4 商务差旅礼仪 ·······················.77
5.4.1 预订与登记入住礼仪·····.77
5.4.2 客房住宿与离店礼仪·····.77
知识测试与技能训练·····················.78
第 6 章 商务交际礼仪······················.80
6.1 商务会面礼仪 ·······················.80
6.1.1 商务介绍礼仪··············.80
6.1.2 商务见面礼仪··············.87
6.2 商务拜访礼仪 ·······················.93
6.2.1 商务拜访的基本要求·····.93
6.2.2 商务拜访的礼仪禁忌·····.95
6.3 商务接待礼仪 ·······················.96
6.3.1 商务接待的原则···········.96
6.3.2 商务接待的准备···········.96
6.3.3 常用商务接待礼仪········.97
6.4 商务馈赠与接受礼品礼仪 ········100
6.4.1 商务馈赠礼品礼仪········100
6.4.2 商务接受礼品礼仪········102
知识测试与技能训练·····················103
第 7 章 商务语言礼仪······················105
7.1 商务交谈的要求与技巧 ···········105
7.1.1 商务交谈的要求···········105
7.1.2 商务交谈的技巧···········107
7.2 商务通信礼仪 ·······················112
7.2.1 电话礼仪····················112
7.2.2 互联网通信礼仪 ·········.116
7.3 商务演讲礼仪······················.118
7.3.1 商务演讲的要求 ·········.118
7.3.2 常用商务演讲礼仪 ······.121
知识测试与技能训练 ···················.122
第 8 章 商务文书礼仪 ····················.124
8.1 商务信函类文书礼仪·············.124
8.1.1 信函类文书的分类 ······.124
8.1.2 信函类文书的结构 ······.125
8.1.3 一般信函类文书礼仪 ···.125
8.1.4 专门信函类文书礼仪 ···.128
8.2 商务帖类文书礼仪················.132
8.2.1 请柬 ························.132
8.2.2 聘书 ························.133
8.3 商务致辞类文书礼仪·············.133
8.3.1 欢迎词 ·····················.134
8.3.2 开幕词 ·····················.134
8.3.3 闭幕词 ·····················.135
知识测试与技能训练 ···················.136
第 9 章 商务会议礼仪 ····················.138
9.1 洽谈会礼仪·························.138
9.1.1 洽谈会的概念 ············.138
9.1.2 洽谈会的准备工作 ······.139
9.1.3 洽谈会的基本程序及
礼仪要求 ··················.139
9.1.4 洽谈会语言礼仪 ·········.141
9.2 新闻发布会礼仪···················.141
9.2.1 新闻发布会的概念 ······.141
9.2.2 新闻发布会的准备
工作 ························.142
9.2.3 新闻发布会的基本程序及
礼仪要求 ··················.144
9.3 赞助会礼仪·························.145
9.3.1 赞助会的概念 ············.145
9.3.2 赞助会的准备工作 ······.145
9.3.3 赞助会的基本程序及
礼仪要求 ··················.146
9.4 展览会礼仪·························.147
9.4.1 展览会的概念 ············.147
9.4.2 展览会的准备工作 ······.147
9.4.3 展览会的礼仪要求········149
9.5 茶话会礼仪 ··························150
9.5.1 茶话会的概念··············150
9.5.2 茶话会的准备工作········150
9.5.3 茶话会的基本程序及
礼仪要求····················153
知识测试与技能训练·····················153
第 10 章 商务仪式礼仪 ····················155
10.1 签约仪式礼仪······················155
10.1.1 签约仪式的概念 ········155
10.1.2 签约仪式的准备工作··156
10.1.3 签约仪式的基本程序及
礼仪要求 ·················158
10.2 开业仪式礼仪······················159
10.2.1 开业仪式的概念 ········159
10.2.2 开业仪式的准备
工作 ·······················159
10.2.3 开业仪式的基本程序及
礼仪要求 ·················161
10.3 剪彩仪式礼仪······················165
10.3.1 剪彩仪式的概念 ········165
10.3.2 剪彩仪式的准备
工作 ·······················165
10.3.3 剪彩仪式的基本程序及
礼仪要求 ·················166
10.4 庆典仪式礼仪······················168
10.4.1 庆典仪式的概念 ········168
10.4.2 庆典仪式的准备
工作 ·······················168
10.4.3 庆典仪式的基本程序及
礼仪要求 ·················169
10.5 交接仪式礼仪······················170
10.5.1 交接仪式的概念 ········170
10.5.2 交接仪式的准备
工作 ·······················170
10.5.3 交接仪式的基本程序及
礼仪要求 ·················171
知识测试与技能训练·····················173
第 11 章 商务宴请礼仪···················.174
11.1 商务宴请与赴宴礼仪 ···········.174
11.1.1 宴请的形式·············.174
11.1.2 宴请的组织及礼仪
要求······················.176
11.1.3 赴宴礼仪················.180
11.2 中餐宴会礼仪 ····················.183
11.2.1 中餐宴会桌次与座次
礼仪······················.183
11.2.2 中餐宴会餐具使用
礼仪······················.185
11.2.3 中餐宴会酒菜礼仪····.187
11.2.4 中餐宴会茶饮礼仪····.188
11.3 西餐宴会礼仪 ····················.189
11.3.1 西餐宴会桌次与座次
礼仪······················.190
11.3.2 西餐宴会餐具使用
礼仪······················.191
11.3.3 西餐宴会酒菜礼仪····.193
11.3.4 西餐宴会进餐礼仪····.194
11.3.5 咖啡饮用礼仪··········.195
知识测试与技能训练 ···················.196
第 12 章 国际商务礼仪···················.198
12.1 国际商务礼仪的概念和原则 ··.198
12.1.1 国际商务礼仪的
概念······················.198
12.1.2 国际商务礼仪的
原则······················.198
12.2 部分国家的习俗和礼仪 ········.204
12.2.1 日本的习俗和礼仪····.204
12.2.2 韩国的习俗和礼仪····.208
12.2.3 英国的习俗和礼仪····.210
12.2.4 德国的习俗和礼仪····.212
12.2.5 法国的习俗和礼仪····.214
12.2.6 美国的习俗和礼仪····.216
知识测试与技能训练 ···················.219
参考文献·······································.221

张卫东，管理学硕士。现任太原学院管理系系主任、教授，民盟山西省委员会委员、民盟太原市委会副主委。1989年9月—1993年6月在山西经济管理学院（今山西财经大学）经管系企业管理专业学习。2004年9月—2007年6月在山西大学管理学院管理科学与工程专业学习，获硕士学位。1993年7月到今在太原学院（原太原大学）工作，历任讲师、副教授、教授、经济贸易系主任、副主任、管理系主任等职。第十二、十三届太原市政协委员。民盟山西省委第十二届委员。民盟太原市第十二届、十三届副主委。出版专著2部，发表论文50篇。2006、2008年获山西省教学成果二等奖，2018年获山西省教学成果一等奖，2017年获山西省百部篇社科成果三等奖一项，2007年获山西省高职高专教学*秀教师称号。山西省*流课程《社会调查》负责人。

1.更新到第3版，收到多所学校老师和同学的好评。2.具有较强的实践性与实用性，立足现代商务人员实践，从横纵两个方向上介绍现代商务礼仪基本知识、能力与素养，明确商务礼仪的实际应用标准。 3.融入思政元素，精心设计应用性特色模块。

1.更新到第3版，收到多所学校老师和同学的好评。2.具有较强的实践性与实用性，立足现代商务人员实践，从横纵两个方向上介绍现代商务礼仪基本知识、能力与素养，明确商务礼仪的实际应用标准。 3.融入思政元素，精心设计应用性特色模块。

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