醉染图书国际商务:案例、阅读材料和练习集9787550427662

PART ONE Amazing Introduction and Overview
CHAPTER 1 Amazing Introduction and Globalization
I.WHO
Discussion
Case：Senior VP- the Glass Ceiling of a Chinese in World Top TNCs
Reading Material：International Business Career Requirement
II.WHERE
Reading Material：Diversified International Market：Middle East
III.WHAT
Case：Export "Air" -China Carbon Market （2013）
IV.HOW
Extended Reading
V.WHY
Extended Reading
PART TWO Country Difference （13
CHAPTER 2 National Differences in Political Economy （15
Case：Fight Between Dragon and Elephant （2012）
Extension Case：Huawei Exit USA Forever （2013）
Case：Ecuador Confiscated 99% Oil Profit of Foreign Companies
Extension Case：Grey Customs Clearance Leads Chinese Businesspeople to Bankrupt（ 2009 ）
Case：TCM Firm Tries to Survive EU Ban （2011）
CHAPTER 3 Difference in Culture （）
Case：Gay Wife of Icelands Female Prime Minister Visits Beijing （2013）
＆ Saudi Arabia Bans "Gays， Tom-boys" from Schools （2012）
Case ："Happy Life" of Norway Mass Killer （ 2011 ）
Extended Reading：Geert Hofstede Cultural Dimensions Fact or Farce?
International Success Tips：Business Meeting Gifts
CHAPTER 4 Ethics in International Business （29）
Case ：Underlying Rules of TNCs ：
——Bribery Scandals：GSK （2013） VS Siemens （2008）
Extended Reading：What Is a Countrys "Corruption Perception Index" （CPI） ?
Case：Deadline of Global Tax Heavens （2010）
Extension Case：Foreign AccounTxCmpliance Act （FATCA） 2014 （~）
Case ：Monsato ：GMO Monopoly Worldwide
Case：Coca-Cola Has Donated More Than $ 3．2 Million to Defeat GMO Labeling：Boy-
cott the Soda Empire （2014）
Case：Over Two Million UK Public Sector Workers Strike （2011）
Case：Thailands $ 7 Billion Global Seafood Industry Runs on Brutal Slave Labor （2014）
PART THREE The Global Trade and Investment Environment ~
CHAPTER 5 International Trade Theory
Case ：New Mercantilism?
Case：Finan Arbitrage Via Hong Kong/China Trade Is Expanding （2016）
CHAPTER 6 The Political Economy of International Trade
Case ：Zero-Tariff Plan by USA （2002）
Case：Sino-African Trade ＆ Investment Boom
Case ：Farmers Defend Controversial EU Subsidies 2010-2013）
Extended Reading：Is JP Morgan a Farmer?
Case：Esquel Search Import ots Worldwide
CHAPTER 7 Foreign Direct Investment
Case：From JV to Whole-Owned Subsidiary （2002）
Case：Shanghai Auto M＆A Ssangyong Motor Korea （200）——00 million Loss
Case：CFIUS-Foe of Chinese TNCs （2012）
Case：CHALCO M＆A Rio Rinto ：Failure and Lessons
Extended Reading：Rio Tinto Espionage Case
Case：FDI ＆ OFDI of China （2013）
CHAPTER 8 Regional Economic Integration
Case：ShanghaiqZ （2013）
Extended Reading：China-ASEAN FTA （2010）
Extended Reading ：CEPA （2003）
PART FOUR The Global Monetary System
CHAPTER 9 The Foreign Exchange Market
Case：Samsung Hedging Strategy Technical Analyst （2012）
Case：Soros Attack JPY （2013）， HKD （2007） ＆ GBP （1992）
Extended Reading：Linked Exchange Rate System in Hong Kong
CHAPTER 10 The International Monetary System
Case：IMF Does More Harm than Good? （2014）
Extension Case：BRICs Set Up its Own IMF? （2014）
Case：New Reserve Currency to Challenge the Dollar （2011）
Case：RMB to Be Third Largest International Currency by 2020 （2014）
Case：$ 4 Trillion International Reserves Dilemma （2014）
Case：Chinese Grandma：GoldRollercoaster （2013-2014）
CHAPTER 11 The Global Capital Market
Case：Chinas Banking Pick Up Strategic Investors （2005＆2011）
Case：Alibaba Listing——The Largest IPO in USA （2014）
Extension Case：LDK listing in USA and Bankruptcy （2013）
Case：KODA （ Knock Out Discount Accumulator——the Billionaire Killer
PART FIVE The Strategy and Structure of International Business
CHAPTER 12 The Strategy of International Business
Case：Huawei Tunes Strategy to Sta Aea in Europe （2013）
Case ：Haier：Innovation and Globalization Strategy （2005）
Case：How did Lenovo Become the Worlds Biggest Computer Company? （2013）
CHAPTER 13 The Structure of International Business
Case：Dual-Structure of TNCs in China：Conflicts and Dilemma
Case：Matrix ：From the Best to Give-up
Extended Reading：GIE （Global Integrated Enterprise）
——Discuss How IMB Saved 45 Million USD
Extended Reading Book：Who Says Elephants Cant Dance?
CHAPTER 14 Entry Strategy and Alliance
Case ：Airline Alliance
Case：McDonald ＆ KFC
Extended Reading ：Franchising
PART SIX International Business Oraios
CHAPTER 15 Exporting， Importing and Countertrade
Case ：China Restart Barter Trade of Petroleum （2007）
Case：China Factories Suffere fo Export Fall （2014）
Extended Reading：Tax Refund in China
Extended Reading：Export Hands-on Experiences
International Success Tip：Specimen Copy of Agreement
CHAPTER 16 Global Production， Outsourcing and Logistics
Case：Wal-mart：Keys to Successful Supply Chain Management
Extended Reading：Virtual Enterprise
CHAPTER 17 Global Marketing and R＆D
Case：Suppliers ＆ Channel：Win-win or Zero-sum?
Case ：The Rebel of Nokia Channel Members （2011）
Case：Fantastic Price Escalation （2014）
Case：Carrefour Exited Worldwide?
International Success Tips：The International Takeoff of New Products：
——the Role of Economics， Culture and Country Innovativeness
CHAPTER 18 Global Human Resource Management
Case：Expatriate Failure：Time to Abandon?
Case：Dell Executives Flee to Lenovo （2013）
CHAPTER 19 Accounting in the International Business
Case ：Lever Temptation + Regulatory Indulgence：
——Wall StreeFlln His Hands （2008）
Case ：Enron Scandal （2001） ：Audit Failure
Case：BP：From Oil Spilling to Finan Reform Killing （2010）
Case：Ernst ＆ Young Caught in Tax Evasion （2013）
Case ：Entrepreneur Accused of Biggest-Ever Tax Scam （2013）
——Telecom Investor Charged with Failing to Pay $ 200 Million
CHAPTER 20 Finan Management in the International Business
Case：Whats Going Wrong aSersNw? （2014）
Extended Reading：Corporate Finance and Career Requirements