Module 1 INTRODUCTION Chapter 1 The World Renowned Banks 1.1 Citigroup 1.2 Dai—Ichi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking Corp.Ltd. 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Bankcorp 1.11 Standard Chartered Bank 1.12 Deutsche Bank 1.13 Bank of England Reading Material Exercises Business Tip:Business Meeting Chapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade . Organizations in Financet Reading Material Exercises Business Tip:Business Lunch Module 2 INTERNATIONAL MARKETING Chapter 1 Introduction to Marketing Reading Material Exercises Business Tip:Making a Client Wait Chapter 2 Analysis of Market Environment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip Learn about the Art of Gifting Chapter 3 Market Research 3.1 Pre—knowledge 3.2 Theory of Marketing Business Tip:Express Yourself throu&nsp;Your Business Card Chapter 4 Market Segmentation,Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip:Negotiating Tip Chapter 5 The Marketing Mix 5.14Ps 5.2 Promotional Mix Chapter 6 Channels of Distribution 6.1 Channels of Distribution 62 Wholesaling Business Tip—Conversational Tip Chapter 7 Marketing for E—commerce 7.1 Marketing for E—commerce 7.2 Relevant Knowledge Reading Material Module 3 PRACTICE OF INTERNATIONAL BUSINESS Chapter 1 Establishing Business Relations 1.1 Pre—knowledge 1.2 Correspondence 1.3 Dialogues Exercises Reading Material Chapter 2 Inquiries and Offers 2.1 Pre—knowledge 2.2 Correspondence . Dialogues Exerclses Reading Material Chapter 3 Counteroffers 3.1 Pre—knowledge 3.2 Correspondence 3.3 Dialogues Exercises Reading Material Chapter 4 Shipment 4.1 Pre—knowledge 4.2 Correspondence 4.3 Dialogues Exercises Reading Material Chapter 5 Insurance 5.1 Pre—knowledge 5.2 Correspondence 5.3 Dialogues Exercises Reading Material Chapter 6 Terms of Payment 6.1 Pre—knowledge 6.2 Correspondence 6.3 Dialogues Exercises Reading Material Chapter 7 Conclusion of Busme 7.1 Pre—knowledge 7.2 Correspondence 7.3 Dialogues Exerciscs Module 4 BUSINESS CONTRACT MAKING Chapter 1 Concept of Business Contract 1.1 Theory of Business Contract 12 Relevant Knowledge Reading Material Exercises Chapter 2 Tips for a Business Contract 21 Tips to Create Business Contract 22 Tips for Business Contract Drafting Tips for Business Contract Reviewing 24 Tips for Business Contract Negotiating 25 Tips for Business Contract Signing Exercises Reading Material 参考 参考文献