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  • 全新正版商务英语函电9787510328336中国商务出版社
    • 作者: 胡鉴明著 | 胡鉴明编 | 胡鉴明译 | 胡鉴明绘
    • 出版社: 中国商务出版社
    • 出版时间:2019-07-01
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    • 作者: 胡鉴明著| 胡鉴明编| 胡鉴明译| 胡鉴明绘
    • 出版社:中国商务出版社
    • 出版时间:2019-07-01
    • 版次:4
    • 印次:1
    • 印刷时间:2019-07-01
    • 页数:272
    • 开本:16开
    • ISBN:9787510328336
    • 版权提供:中国商务出版社
    • 作者:胡鉴明
    • 著:胡鉴明
    • 装帧:平装
    • 印次:1
    • 定价:45.00
    • ISBN:9787510328336
    • 出版社:中国商务出版社
    • 开本:16开
    • 印刷时间:2019-07-01
    • 语种:暂无
    • 出版时间:2019-07-01
    • 页数:272
    • 外部编号:9774322
    • 版次:4
    • 成品尺寸:暂无

    Introduction(导论)
    Chapter One Business Letter Writing(商务信函写作)
    Section 1 Introduction
    Section 2 Language Style of Business letters
    Section 3 Format of Business Letters
    Section 4 Layout of the Common Blocked Lines for Business Letters
    Section 5 Addressing Envelopes
    Section 6 Exercises
    Chapter Two Establishment of Business Relations & Credit Status Enquiries (建立业务关系和资信调查)
    Section 1 Establishment of Business Relations
    Section 2 Credit Status Enquiries
    Section 3 Useful Expressions
    Section 4 Exercises
    Chapter Three Enquiry and Offer(询价和报盘)
    Section 1 Enquiry
    Section 2 Guidelines for Writing Enquiries
    Section 3 Reply to Enquiries:ottions and Ofers
    Section 4 Important Notes on an Offer
    Section 5 Guidelines for Replying to Enquiries
    Section 6 Specimen Letters
    Section 7 Useful Expressions
    Section 8 Exercises
    Chapter Four Response to Offers(回应报价)
    Section 1 Declining an Offer
    Section 2 Guidelines for Declining an Offer
    Section 3 Conditional Aeceptance:Counter-offer
    Section 4 Guidelines for Writing Counter-offer Letters
    Section 5 Reply to Counter-offer
    Section 6 Entire Acceptance
    Section 7 Guidelines for Writing Acceptance Letters
    Section 8 Specimen Letters
    Section 9 Useful Expressions
    Section 10 Exercises
    Chapter Five Order Placing & Replies to Orders(订及对订单的回应)
    Section 1 Introduction
    Section 2 How to Place an Order
    Section 3 Confirmation of an Order
    Section 4.Useful Expressions
    Section 5 Exercises
    Chapter Six International Business Contract(国际商务合同)
    Section 1 Introduction
    Section 2 The Contract Heading
    Section 3 The Recitals
    Section 4 The Main Body of a Contract
    Section 5 The Validation of a Contract
    Section 6 Specimens of Contract
    Section 7 Useful Expressions
    Section 8 Exercises
    Chapter Seven.Terms of Payment(支付条款)
    Section 1 Payment Instruments
    Section 2 Terms of Payment
    Section 3 Specimen Letters
    Section 4 Useful Expressions
    Section 5 Exercises
    Chapter Eight Letter of Credit(信用)
    Section 1 Introduction
    Section 2 Parties in a Letter of Credit
    Section 3 Contents of a Letter of Credit
    Section 4 Categories of Letters of Credit
    Section 5 Basic Documentary Procedure of /C
    Section 6 Payment Terms in the Contract
    Section 7 Specimens of L/C
    Section 8 Specimen Letters Concerning L/C
    Section 9 Useful Expressions
    Section 10 Exercises
    Chapter Nine Shimn ad Ocean Bill of Lading (B/L)(装运及海运提单)
    Section 1 Ocean Transport
    Section 2 Terms of Shimn i the Contract and the Covering L/C
    Section 3 Types of Ocean Bill of Lading
    Section 4 Contents of Ocean B/L and Its Making
    Section 5 Specimen Letters
    Section 6 Useful Expressions
    Section 7Exercises
    Chapter Ten Packing(包装)
    Section 1 The Importance of Packing in Foreign Trade
    Section 2 Packing Terms in Foreign Trade
    Section 3 Different Kinds of Transportation Packing and Their Packaging Containers
    Section 4 Packing Marks
    Section 5 Packing List & Weight List
    Section 6 Specimen Letters
    Section 7 Useful Expressions
    Section 8 Exercises
    Chapter Eleven Insurance(保险)
    Section 1 Insurance in Foreign Trade
    Section 2 Marine Insurance
    Section 3 Types of Coverage
    Section 4 Efecting Insurance
    Section 5 Specimen Letters
    Section 6 Useful Expressions
    Section 7 Exercises
    Chapter Twelve Complaints,Disputes and Claims(投诉、争议与索赔)
    Section 1 Definition of Complaints,Disputes and Claims
    Section 2 Different Types of Complaints,Disputes and Claims
    Section 3 Specimen Letters
    Section 4 Useful Expression
    Section 5 Exercises
    Chapter Thirten Agency(代理)
    ThSection 1 Introduction
    Section 2 Relations between Principal and Agent
    Section 3 What to Be Covered in Agency Agreement
    Section 4 Specimen Letters
    Section 5 Useful Expressions
    Section 6 Exercises
    Chapter Fourteen Business Fax and Email Writing(商务传真和邮件写作)
    Section 1 Introduction
    Section 2 Fax
    Section 3 Email
    Section 4 Useful Expressions
    Chapter Fifteen Documentation in International Trade(外贸单)
    Section 1 Introduction
    Section 2 Kinds of Intermational Trading Documents
    Section 3 Issues Concerning Documents
    Section 4 Specimens
    Section 5 Useful Expressions
    Enclosure: Price Terms Commonly Used in International Trade
    Reference

      自从中国加入世界贸易组织以来,高展的中国经济以及与此密切相连的日益繁荣的进出口贸易受到未有的促进与推动。与此同时,我们对培养商务英语人才的任务也倍感压力。对外贸易的发展与商务英语人才的培养是相辅相成的辨关系,庞大的进出口贸易体系需要数以百万计的商务英语专才。而大量的商务英语专才的参与,又反过来加速进出口贸易更顺利更有效地发展。《商务英语函电(第4版)》内容结合理论与实践,从翻译、谈判、听说、阅读到商务函电文件的写作,都做了的考虑,力求满足我国对商务英语人才的需要。

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