Chapter 1 新手的经济常识 Economic Knowledge for Beginners 什么是经济学? What Is Economics? 不懂经济,寸步难行 We Can't Move a Step WRhout Economics 经济学在身边 ImportanceofEconomicsinDailyL№ 左手微观经济,右手宏观经济 Microeconomics VS Macroeconomics 大环境,经济成长的沃土 Economic Conditions 价格,没有硝烟的战争 Prices—-An Invisible War 激励经济学,让鲤鱼也能跳舞 IncenUves in Economics 如何区分哲学和经济学 How to Distinguish Between Philosophy & Economics Chapter 2 基本经济学原理背后的财富密码 Fortune Codes Behind Basic Principles of Economics 基本经济学原理 The Basic Pdnciples of Economics 与日常生活息息相关的经济学原理 Pdnciples of Economics That Relate to Your Daily Life 竞争优势 Competitive Advantage 效率带来的成本优势 Cost Advantage Resulting fmm Efficiency 边际效用递减法则:口水解渴 The Law of Diminishing Marginal Utility 差异化战略1) Differentiation Strategy 1) 差异化战略2) Differentiation Strategy 2) 囚徒困境:叛徒总是多于合作 Prisoners’Dilemma Chapter 3 宏观经济之窗,别具一格的学问之道 Knowledge on Macroeconomy GN和GP的区别 Difference Between GNI and GDP 经济危机产生的原因 What Caused the Economic Crisis? 美国加大对经济活动的干预 Growth of Govemment Intervention in the Economy 低经济增长率将影响市场 Low Economic Growth Will Affect Markets 云计算会帮欧洲经济转型? Could Cloud Computing Help Transform European Economy? 德法经济体能否支撑欧洲经济复苏? Can Germany and France Bolster the European Economy? 亚洲在世界经济中的重要不断上升 Asia’s Importance Growing in Global Economy 第三世界地球:第三世界经济的引入 Third Wodd Planet:The Third Wodd Economies Introduced Chapter 4 经济发展史 History of the Development of Economy 1纪早期中东地区的穆斯林经济 Economies to Eady 1 800s of Muslims in the Middle East 亚当·斯密和那只“看不见的手” Adam Smith and the Invisible Hand 英国——1 8世纪全球技术领头羊 England’s Advance in Technology from the 1700s 18世纪工业:人类历崭新的转折点 The Industrial Revolution in the 1 8th Century ——A Brand New Turning Point in Human History 第二次工业:带来翻天覆地的变化 Second Industrial Revolution Which Caused Earth-Shaking Changes 第三次工业:通向绿色能源和氢经济时代的道路1) The Third Industrial Revolution:Leading the Way to a Green Energy Era and a Hydrogen Economy 1) 第三次工业:通向绿色能源和氢经济时代的道路2) The Third Industrial Revolution:Leading the Way to a Green Energy Era and a Hydrogen Economy 2) Chapter 5 经济学轶事,丰富多彩的生活买 Economic Anecdotes “滴血钻石”的悲惨历史 Gruesome History of Blood Diamonds “看得见的手”决定了汽油价格 What Determines the Pdce of Gas: isual Guide 初级产业的新技术发展 New Technology Develomn i the Primary Sector 经济崩溃时期如何进行易货交易 How to Barter in an Economic Collapse 金钱能买来快乐? Can Money Buy Happ iness 孩子成了“劣等商品” Children Become。Inferiot Goods。 同居一定省钱? Does Living Together Really Save Money7. 宝贝设计师能让父母省钱7 Do Baby Planners Save Parents Money? Chapter 6 这样才能赢 Smart Investing Strategy 50种扭转财务状况的简单方法 50 Easy Steps to a Complete Financial Makeover 怎样巧用经济学基本原理理财 How to Apply Basic Economic Principles to Your Financial Advantage 别让金钱伤了感情 Don’t Let Money Hurt Your Feelings 做一名聪明的者 Being An Smart Investor 起作用? Does the Stock Market Work? 想说“买房爱你”不容易 When You Should Buy a House~or Not Chapter 7 国际经济新形势 The Latest Economic Situation 全球化,是一个美丽的谎言? GIobalizatior卜—_A BeautifuI Lie? 新兴市场经济到底什么样? What Is an Eme~ing Market Economy? 第三次经济中的美国祸福难料 The Third Economi Rvotion—Boom or Bust for Amedca? 激增的资源需求威胁着欧盟经济 Growing Demand for Resources Thmatans EU Economy 消费能够拉动经济增长? Can Consumption Drive Economic Growth? 凯恩斯“死亡” Keynes Is Uttedy Dead “横向”公司带给世界的教训 Lessons for the Worl fo a“Horizontar Company 全球化及跨国公司对当地社区的影响 GIobalization and the Impa~of Multinationals on Local Communities