I.Function, Environmen,ndScial Responsibility of Business
II.Business Form
III. Business Law IV. Case Study 1: Texan Chicken V. Case Study 2: Game Over VI. Additional Reading: Business Ethics Part 2 Market and Marketing Unit 2 Market Theory I. Market and Its Nature II. Market Share and Market Concentration III. Case Study 1: Caferoma IV. Case Study 2: Kristal Water V. Additional Reading: Marketing Unit 3 Market Research and Planning I. Market Research II. Customer Research III. Competitor Research and Analysis: From Data to Insit IV. Case Study 1: KGV Europe V. Case Study 2: The Voice of Business
VI. Additional Reading: Marketing Planning Unit 4 Marketing Mix (I): Product I. Product II. Product Planning III. Introducing a New Product to Market IV. Case Study 1: Fabtek V. Case Study 2: Angel Investments
VI. Additional Reading: Extending a Product with Service
Unit 5 Marketing Mix (II): Price I. Product Pricing II. Profiting from Prices
III. Pricing Methods
IV. Case Study 1: Minerva A.G. V. Case Study 2: ILA Leatherwear Competition VI. Additional Reading: Running a Price Campaign ……