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  • 正版新书]国际商务英语(第3版)孙莹9787509649053
  • 全店均为全新正版书籍,欢迎选购!新疆西藏青海(可包挂刷).港澳台及海外地区bu bao快递
    • 作者: 孙莹著 | 孙莹编 | 孙莹译 | 孙莹绘
    • 出版社: 经济管理出版社
    • 出版时间:2017-02-01
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    • 作者: 孙莹著| 孙莹编| 孙莹译| 孙莹绘
    • 出版社:经济管理出版社
    • 出版时间:2017-02-01
    • 版次:1
    • 印次:1
    • 印刷时间:2017-02-01
    • 字数:345000
    • 页数:239
    • 开本:16开
    • ISBN:9787509649053
    • 版权提供:经济管理出版社
    • 作者:孙莹
    • 著:孙莹
    • 装帧:暂无
    • 印次:1
    • 定价:48
    • ISBN:9787509649053
    • 出版社:经济管理出版社
    • 开本:16开
    • 印刷时间:2017-02-01
    • 语种:英语
    • 出版时间:2017-02-01
    • 页数:239
    • 外部编号:涿仝东139912
    • 版次:1
    • 成品尺寸:暂无

    Module 1 INTRODUCTION
    Chapter 1 The World Renowned Banks
    1.1 Citigroup
    1.2 Dai - Ichi Kangyo Bank
    1.3 JPMorgan Chase
    1.4 Bank of America
    1.5 Barelays Bank
    1.6 Hang Kong and Shanghai Banking Corp. Ltd.
    1.7 Bank of China
    1.8 Bank of Montreal
    1.9 Swiss Bank Corp
    1.10 First Interstate Bankcorp
    1.11 Standard Chartered Bank
    1.12 Deutsche Bank
    1.13 Bank of England
    Reading Material
    Exercises
    Business Tip: Business Meeting
    Chapter 2 International Economic Organizations
    2.1 Comprehensive Economic Organizations
    2.2 Organizations in Trade
    . Organizations in Finance
    Reading Material
    Exercises
    Business Tip: Business Lunch
    Module 2 INTERNATIONAL MARKETING
    Chapter 1 Introduction to Marketing
    Reading Material
    Exercises
    Business Tip: Making a Client Wait
    Chapter 2 Analysis of Market Environment
    2. 1 Background of Market Environment
    2.2 Relevant Knowledge
    Reading Material
    Business Tip: Learn about the Art of Gifting
    Chapter 3 Market Research
    3.1 Pre - knowledge
    3.2 Theory of Marketing
    Business Tip: Express Yourself through Your Business Card
    Chapter 4 Market Segmentation, Targeting and Positioning
    4.1 Introduction
    4.2 Relevant Knowledge
    Reading Material
    Exercises
    Business Tip : Negotiating Tip
    Chapter 5 The Marketing Mix
    5.1 4P's
    5.2 Promotional Mix
    Chapter 6 Channels of Distribution
    6.1 Channels of Distribution
    6.2 Wholesaling
    Business Tip: Conversational Tip
    Chapter 7 Marketing for E - commerce
    7.1 Marketing for E - commerce
    7.2 Relevant Knowledge
    Reading Material
    Module 3 PRACTICE OF INTERNATIONAL BUSINESS
    Chapter 1 Establishing Business Relations
    1.1 Pre - knowledge
    1.2 Correspondence
    1.3 Dialogues
    Exercises
    Reading Material
    Chapter 2 Inquiries and Offers
    2.1 Pre - knowledge
    2.2 Correspondence
    . Dialogues
    Exercises
    Reading Material
    Chapter 3 Counteroffers
    3.1 Pre - knowledge
    3.2 Correspondence
    3.3 Dialogues
    Exercises
    Reading Material
    Chapter 4 Shipment
    4.1 Pre - knowledge
    4.2 Correspondence
    4.3 Dialogues
    Exercises
    Reading Material
    Chapter 5 Insurance
    5.1 Pre - knowledge
    5.2 Correspondence
    5.3 Dialogues
    Exercises
    Reading Material
    Chapter 6 Terms of Payment
    6.1 Pre - knowledge
    6.2 Correspondence
    6.3 Dialogues
    Exercises
    Reading Material
    Chapter 7 Conclusion of Business
    7.1 Pre - knowledge
    7.2 Correspondence
    7.3 Dialogues
    Exercises
    Module 4 BUSINESS CONTRACT MAKING
    Chapter 1 Concept of Business Contract
    1.1 Theory of Business Contract
    1.2 Relevant Knowledge
    Reading Material
    Exercises
    Chapter 2 Tips for a Business Contract
    2.1 Tips to Create Business Contract
    2.2 Tips for Business Contract Drafting
    . Tips for Business Contract Reviewing
    2.4 Tips for Business Contract Negotiating
    2.5 Tips for Business Contract Signing
    Exercises
    Reading Material
    参考
    参考文献

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