Chapter 1 Accounting会计 Section I Fundamentals to Accounting会计基本知识 Lesson 1 An Introduction to Accounting会计概述 Lesson 2 New Accounting Standards and Accounting Jobs新会计准则和会计岗位 Section II Approaches for Recording Business Transactions记录经济业务的方法 Lesson 3 Double Entry Accounting and Accounting Documents复式记账和会计凭 Lesson 4 Account Books and Property Inscio会计账簿和财产清查 Section III Accounting for Main‘Economic Transactions主要经济业务的会计处理 Lesson 5 Assets资产 Lesson 6 Methods forAccounting inventory Cost存货成本的计算方法 Lesson 7 Liabilities,Owners’Equity,Revenues,Expenses and Profits负债、所有者权益、收入、费用和利润 Lesson 8 Depreciation and Depreciation Methods折旧与折旧方法 Section IV Financial Statements财务报表 Lesson 9 Balance Sheets and Income Statements资产负债表和利润表 Lesson 10 Statements ofCash Flows and Statements of Changes in Owners’Equity现金流量表和所有者权益变动表 Chapter 2 Marketing市场营销 Section I Basic Knowledge ofMarketing市场营销的基本知识 Lesson 1 Market and Marketing市场和市场营销 Lesson 2 The Characteristics of;Marketing市场营销学的特点 Lesson 3 The New Development ofMarketing市场营销新发展 Section II Basic Theories and Methods,of Marketing市场营销的基本理论与方法 Lesson 4 The Five Forces Competition Model五种力量竞争模型 Lesson 5 SWOT Analysis SWOT分析 Lesson 6 BCG Matrix Analysis波士顿矩阵分析 Section III Marketing Mix市场营销组合 Lesson 7 Product Strategies产品策略 Lesson 8 Pricing Strategies定价策略 Lesson 9 Distribution Strategies分销策略 Lesson 10 Promotion Strategies策略 Chapter 3 Finance金融 Section I Fundamentals to Finance金融基本知识 Lesson 1 An Introduction to Finance金融概述 Section II Properties and Classification of Einancial Assets金融资产的特与分类 Lesson 2 Properties ofFinancil Assets金融资产的特 Lesson 3 Classification and Innovation of Financial Assets金融资产的种类及其创新 Section III Financial Institutions金融机构 Lesson 4 An Introduction to Financial Institutions金融机构概述 Lesson 5 The Financial Institution System in China(1)我国金融机构体系(1) Lesson 6 The Financial Institution System in China(2)我国金融机构体系(2) Section IV Financial Markets金融市场 Lesson 7 An Introduction to Financial Markets金融市场概述 Lesson 8 Money Market and Capital Market货币市场与资本市场 Lesson 9 The Primary Market and the Secondary Market一级市场与二级市场 Chapter 4 Tourism旅游 Section I A Summarization on Tourism旅游概述 Lesson 1 Tourism in China中国旅游业 Lesson 2 The Mair Pillar Iladustries of Chinese Tourism我国旅游业主要支柱产业 se6tion II A Brief Introduction to Chinese Scenic Spots and Historical Sites中国名胜古迹简介 Lesson 3 Beijing Imperial Palace北京故宫 Lesson 4 Mt.Huangshan in Anhui安徽黄山 Lesson 5 The Terra Cotta Warfiors and Horses ofin Mausoleum秦始皇兵马俑 Lesson 6 The Three Gorges ofYangtze River长江三峡 Lesson 7 WesLkefHangzhou杭州西湖 Section III A Brief Introduction to the Scenic Spots and Historical Sites in Hunan Province湖南名胜古迹简介 Lesson 8 The Scenic and Historic Interest Areas in Changsha长沙旅游区名胜 Lesson 9 Shaoshan Scenic Areas in Xiangtan湘潭韶山旅游区名胜 Lesson 10 Dongting Lake Scenic Areas in Yueyang岳阳洞庭湖旅游区名胜 Lesson 11 The South Mountain Scenic Areas in Hengyang衡阳南岳衡山旅游区名胜 Lesson 12 Wulingyuan Scenic Areas in Zhangjiajie张家界武陵源旅游区名胜 Chapter 5 Business Management工商管理 Section I Essence ofManagement管理基本知识 Lesson 1 Overview ofManagement管理概述 Lesson 2 The Double Attributes ofManagement管理的双重属 Lesson 3 The Development ofManagement Theory管理理论的发展 Lesson 4 Principles ofManagement管理原理 Section II Management Techniques管理技术方法 Lesson 5 Techniques of Time Management and Target Management时间管理和目标管理技术 Lesson 6 Decision Techniques决策技术 Section III Content ofManagement管理工作的内容 Lesson 7 Planning Work计划工作 Lesson 8 Organization Work组织工作 Lesson 9 Leadership领导工作 Lesson 10 Control控制工作 Lesson 11 Innovation Management创新管理 Appendix附录 附录一 课文参考译文 附录二 课后练习参考