前言 Chapter One Introduction 1.1 Research background: Social media and small and medium sized tourism enterprises in China 1.2 Aims and objectives 1.3 Structure of the thesis
Chapter Two Literature Review 2.1 Introduction 2.2 Social media and tourism industry 2.2.1Rapiddevelopment of Web 2.0 and social media: An overview 2.2.2 Impact of social media on traveller behaviors 2.2.3 Impact of social media on tourism suppliers and intermediaries. 2.2.4 Functions of social media employed by tourism enterprise. 2.2.4.1 Communication 2.2.4.2 Marketing and promotion 2.2.4.3 Product distribution 2.2.4.4 Management 2.2.4.5 Market Research 2.2.5 Previous research on utilizing different types of social media by tourism organizations 2.2.5.1 Study on eWOM 2.2.5.2 PRS website