第一章 IT业公司管理:信息化时代的脉动 CASE 1:Doing well by being rather nice CASE 2:Yin and YangI CASE 3:Bold fusion CASE 4:Google’S guru of giving CASE 5:NOW services CASE 6:Take two CASE 7:The meaning of Bill Gates 第二章 娱乐业公司管理:梦幻般身心的狂野 CASE 1:Smooth operator—A Hong Kong entrepreneur shows Disney how to run a theme park CASE 2:The anti—mogul Jeff Bewkesthe next boss of Time Warner,is likely to break up the company CASE 3:That’S not allfolks—A fallen German media mogul wants to be a player again CASE 4:Pointing to the exit。again——Sumner Redstone asserts himself、 CASE 5:Roll uproll up—The theme-park industry is working hard to find new sources of growth CASE 6:Business television—A new business channel takes on General Electric’S CNBC 第三章 电子业公司管理:数字里演绎的神话 CASE 1:Putting the i into HP CASE 2:Inside Intel CASE 3:Beyond blue CASE 4:The Samsung way CASE 5:Return to founder CASE 6:Good-bye Moto 第四章 汽车业公司管理:飞腾在速度的边缘 CASE 1:Why Toyota is afraid of being number one CASE 2:A costly distraction CASE 3:The challengers CASE 4:Looking for a star turn CASE 5:Maximum Bob 第五章 零售业公司管理:歆享于时尚的前沿 CASE 1:Crossroads CASE 2:Unshackling the chain stores CASE 3:Always low prices 第六章 消费业公司管理:潮流中探寻的奢华 CASE 1:P&G:new and improved CASE 2:Unilever and emerging markets CASE 3:Queen of Pop