英文原著目录:(Contents)● Chapter 1–Customers / 1They are the ones who decide if the chef has gotit right!● Chapter 2–Stores / 17This is the beautiful table where the retail “dinner” is served to the customers.● Chapter 3–Buyers,Suppliers & Stock Management / 53These are the chefs who source and prepare therepast for the customers.● Chapter 4–Marketing, PR& Communications / 105Your restaurant will not be a very big success ifno one knows about it. You have spent so much time and effort creating theperfect “dish”–how will anyone know?● Chapter 5–Strategy / 115Good “scratch” cooks can whip up a delicious meal from whatever theyfind in the refrigerator but a really great chef plans ahead for the menu, theingredients, how and when it will be prepared and how and when it will beserved.●Chapter 6–“Investment”vs.“Expense” / 131Are you “spending money”or“investingmoney”–there is a huge difference!● Chapter 7–People / 137Who is in the kitchen and how good are they? Whois serving and how good are they? Can you ever imagine a really great restaurantrunning without the people who make it what it is?● Chapter 8–Tips & Truisms /185There is no substitute for experience and doingit yourself but it is possible to learn faster by paying attention to those whohave done it successfully before.● Postscript / 219● Comments from Retailers / 223● Appendix–Some of MyFavourite Recipes / 236
约翰· 霍尔纳(John Hoerner),前美国L.S. Ayres, 英国Debenhams连锁百货、 The Burton Group集团、 Arcadia Group集团、Tesco UK Clothing and Tesco Central European Clothing首席执行官。现任Tesco靠前服装业务战略顾问。