目 录前言第1章景区商湾等管理馥既i苤//Overview of Service Management at Scenic Spo£s1.1 景区服务管理概念//Concepts of Service Management at Scenic Spots1.1.1旅游景区//Scenic Spots1.1.2 旅游景点//Tourist Attractions1.1.3旅游景区服务//Services of Scenic Spots1.1.4旅游景区服务管理//Service Management at Scenic Spots1.2 景区服务管理部门//Service Management Departments at Scenic Spots1.2.1 旅游景区服务内容//Service Contents at Scenic Spots1.2.2 景区服务管理部门//Service Management Departments at Scenic Spots1.3 景区服务的内涵与原则//Service Connotations and Principles at Scenic Spots1.3.1 景区服务的内涵//Service Connotations at Scenic Spots1.3.2 景区服务原则//Service Principles at Scenic Spots阅读材料//Readings第2章景区几本礼仪2.1 基本要求//Basic Requirements2.2 基本礼仪//Basic Etiquette2.2.1 表情和手势//Expressions and Gestures.2.2 标准站姿//Standard Stance2.3 礼貌用语//Politeness Expressions2.4 情景演练//Scenario Simulation2.4.1 点人数//Count the Number of Tourists2.4.2 站在合适的位置与游客交谈//Stand in the Right Position When Talking with Tourists2.4.3 主动帮助游客//Take the Initiative to Help Tourists课后实践与练习//Practice and Exercise阅读材料//Readings第3章景区售票服务l/Services at the Ticket D,3.1 常用词汇表/Nocabulary3.2 常用句型//Sentences3.3 售票服务管理//Ticketing Service Management3.3.1 售票前准备工作//Preparatory Work before Ticketing第4章景区检票服务第5章景区讲解服务第6章景区游客中心服务第7章景区旅游商品销售服务第8章景区餐饮服务第9章景区宾馆服务附录参考文献