Unit 1 Marketing
Lead-in
Text A The Marketing Concept
Text B Apple Inc. Marketing Strategy
Real Life Practice
Translation Skills 名词性从句的翻译(1)
Practical Writing Company Prospectus
Knowledge Links 5 Easy Steps to Create a Marketing Plan
Time for Fun If at First You Don' t Succeed
Unit 2 Negotiation
Lead-in
Text A Negotiation Approaches and Process
Text B Best Alternative to a Negotiated Agreement
Real Life Practice Negotiation Skills and Strategies
Translation Skills 名词性从句的翻译(2)
Practical Writing Writing a Reply
Knowledge Links Preparing for a Successful Negotiation
Time for Fun The Art of Negotiation
Unit 3 Contract
Lead-in
Text A Business Contract
Text B Signing the Contract
Real Life Practice
Translation Skills 名词性从句的翻译(3)
Practical Writing i Making out a Contract
Knowledge Links Expressed and Implied Contract
Time for Fun A Golden Rat
Unit 4 Customer Service
Lead-in
Text A Customer Satisfaction Is Your Business
Text B Tesco
Real Life Practice How to Improve Supermarket Service
Translation Skills 定语从句的翻译(1)
Practical Writing Reports
Knowledge Links How to Deal with Bad Customer Service?
Time for Fun Supermarket
Unit 5 Finance
Lead-in
Text A Finance
Text B Corporate Finance
Real Life Practice Fidelity Money Market Funds
Translation Skills 定语从句的翻译(2)
Practical Writing Describing Trends or Movements
Knowledge Links Improving Your Financial Situation
Time for Fun Chasing the Mighty Dollar
Test 1 (Units 1-5)
Unit 6 Banking and Payment
Lead-in
Text A International Payment
Text B Types of Account
Real Life Practice
Translation Skills 状语从句的翻译(1)
Practical Writing Giving Details of Payment
Knowledge Links What You Should Know about Internet Banking
Time for Fun A Payment for Tax
Unit 7 Transportation and
Shipment
Lead-in
Text A International Cargo Transportation
Text B Freight Forwarder/Shipping Broker
Real Life Practice Ocean Freight Rates
Translation Skills 状语从句的翻译(2)
Practical Writing Giving Shipping Instructions
Knowledge Links Third-party Logistics
Time for Fun A Big Fan of Famous Brand
Unit 8 Insurance
Lead-in
Text A Insurance
Text B The History of the Famous Underwriter--Lloyd's
Real Life Practice
Translation Skills 复杂长句翻译(1)
Practical Writing Making out a Insurance Policy
Knowledge Links Making an Insurance Claim
Time for Fun Life Insurance
Unit 9 Human Recourses
Lead-in
Text A What Is Human Resources Management?
Text B I Want a Better Job!
Real Life Practice Improving Your Interview Skills
Translation Skills 复杂长句翻译(2)
Practical Writing Cover Letter (Letter of Application)
Knowledge Links Human Resources FAQ's
Time for Fun Salary
Unit 10 Running Business
Lead-in
Text A Choosing the Right Type of Business
Text B McDonald' s -- A Shining Medal in Franchising Industry
Real Life Practice Selecting a Franchise System
Translation Skills 复杂长句翻译(3)
Practical Writing Summary
Knowledge Links The Benefits and Responsibilities of Franchise Ownership
Time for Fun The Requirement of This Job
Test 2 (Units 6-10)
Glossary
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