Chapter 1 Introduction
01 Opening Case/002
1.1 Concept of International Trade Practice/003
1.2 Characteristics of International Trade/004
1.3 General Procedure for International Trade/007
1.4 Reading Materials/009
End of Chapter Case/010
Exercises/012
Chapter 2 Preparation for International Transaction
02 Opening Case/014
2.1 Doing Market Research/015
2.2 Preparing the Goods/016
2.3 Setting up Export Operation Plan/017
2.4 Establishing the Negotiation Team/018
2.5 Understanding Key Trade Terms in Contracts/019
2.6 Promoting and Advertising the Goods in Importing Countries or Regions/019
2.7 Establishing a Business Relationship/019
End of Chapter Case/021
Exercises/022
Chapter 3 International Business Negotiation
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