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  • 商务英语阅读文选 左进,吴俊秋 编 大中专 文轩网
  • 新华书店正版
    • 作者: 暂无著
    • 出版社: 东南大学出版社
    • 出版时间:2019-08-01 00:00:00
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    商品参数
    • 作者: 暂无著
    • 出版社:东南大学出版社
    • 出版时间:2019-08-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2019-08-01
    • 字数:410千字
    • 页数:243
    • 开本:16开
    • 装帧:平装
    • ISBN:9787564184650
    • 国别/地区:中国
    • 版权提供:东南大学出版社

    商务英语阅读文选

    作  者:左进,吴俊秋 编
    定  价:48
    出 版 社:东南大学出版社
    出版日期:2019年08月01日
    页  数:243
    装  帧:平装
    ISBN:9787564184650
    主编推荐

    内容简介

    《商务英语阅读文选》精选了英美报刊上近几年公开出版的文章数十篇,按照商业、投资、物流、电子商务、旅游等类别编为十四个单元,每一单元均设置了课文A、课文B和补充阅读。课文A、课文B分别针对每一单元主题从不同角度进行论述,以帮助学习者拓展视野,并为他们进一步阅读奠定基础;补充阅读部分则以具体的事例或案例呈现与主题有关的商务活动,现实感更加强烈。《商务英语阅读文选》每一篇课文后面均附有形式多样的练习,以帮助学习者加深理解,引导学习者进一步拓展阅读。《商务英语阅读文选》适用于应用型本科商务英语、外经贸有关专业的学生,也可供具有同等水平的商务从业人员使用。

    作者简介

    精彩内容

    目录
    Unit 1 A Country's Business Strategies
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Japan Needs Immigrants,but Do Immigrants Need Japan?
    Text B Thailand's Economic Growth Strategy Focuses on Small Business
    Part Ⅲ Supplementary Reading(Reconnecting Cuba)
    Unit 2 Marketing
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Man Who Got Swagger Back for Aston Martin Is Ready for Long Game
    Text B Your Guide to Today's Online Marketing
    Part Ⅲ Supplementary Reading(Have Marketers Made Us Fat?)
    Unit 3 International Investment
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Global Companies in Retreat
    Text B Is It Worth It?
    Part Ⅲ Supplementary Reading(The Good,the Bad and the Ugly)
    Unit 4 International Logistics
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Global Logistics-Thinking Outside the Box
    Text B Delivering the Goods
    Part Ⅲ Supplementary Reading Forgotten Journeys)
    Unit 5 Business Culture
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Briefing Amazon
    Text B Upstarts on Top:How OPPO and Vivo Are Beating Apple,Xiaomi and the Gang
    Part Ⅲ Supplementary Reading(Jiopolitics)
    Unit 6 E-commerce
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Fintech in China
    Text B Indian E-commerce:Delayed Delivery
    Part Ⅲ Supplementary Reading(China's Internet Giants)
    Unit 7 Tourism and the Hotel Industry
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Islam's Holiest,Most Expensive Trips to Mecca Draw Controversy
    over Luxury Hotels
    Text B The Hotel Industry in the United Kingdom
    Part Ⅲ Supplementary Reading(Voguish and Trendy Hotels)
    Unit 8 Housing Market
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Popping Property Bubbles-Choosing the Right Pin
    Text B Property in Sweden Home Is Where the Heartache Is
    Part Ⅲ Supplementary Reading(The Effects of America's Worst Property Crash Go Very Wide)
    Unit 9 Era of Big Data
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Why Big Data Has Some Big Problems When It Comes to Public Policy
    Text B " Big Data" from Social Media,Elsewhere Online Take Trend-Watching to New Level
    Part Ⅲ Supplementary Reading(Why Big Data Might Be More About Automation Than Insights)
    Unit 10 Social Media
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Facebook and Democracy:The Antisocial Network
    Text B The Upstarts' Impact:Yes to a Free Online Press
    Part Ⅲ Supplementary Reading(Facebook Unfriended)
    Unit 11 Work in the Future
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A If Companies Had No Employees
    Text B AI-Spy
    Part Ⅲ Supplementary Reading(Will Smarter Machines Cause Mass Unemployment?)
    Unit 12 Private Equity
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A The Barbarian Establishment
    Text B Private Equity:Barbarians Grow Up
    Part Ⅲ Supplementary Reading(The $ 100 Billion Bet)
    Unit 13 Biockchain
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A The Long Arm of the List
    Text B Beyond the Hype
    Part Ⅲ Supplementary Reading(Pulp Friction)
    Unit 14 Tax
    Part Ⅰ Pre-Reading Questions
    Part U Extensive Reading
    Text A Repub]ican Tax Plans
    Text B Britain's Tax Code Spaghetti Junction
    Part Ⅲ Supplementary Reading(Corporate Taxation-The e 13 Billion Bite)
    Unit 15 High Technology
    Part Ⅰ Pre-Reading Questions
    Part Ⅱ Extensive Reading
    Text A Printed Electronics
    Text B Self-driving Cars
    Part Ⅲ Supplementary Reading(The Future of Television)

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