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  • 医学赋能新时代(医学事务优秀案例荟萃)(英文版) 谷成明 毛京梅 贺李镜 著 生活 文轩网
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    • 作者: 谷成明 毛京梅 贺李镜著
    • 出版社: 科学技术文献出版社
    • 出版时间:2020-07-01 00:00:00
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    • 作者: 谷成明 毛京梅 贺李镜著
    • 出版社:科学技术文献出版社
    • 出版时间:2020-07-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2020-07-01
    • 字数:325000
    • 页数:210
    • 开本:16开
    • 装帧:平装
    • ISBN:9787518968770
    • 国别/地区:中国
    • 版权提供:科学技术文献出版社

    医学赋能新时代(医学事务优秀案例荟萃)(英文版)

    作  者:谷成明 毛京梅 贺李镜 著
    定  价:98
    出 版 社:科学技术文献出版社
    出版日期:2020年07月01日
    页  数:210
    装  帧:平装
    ISBN:9787518968770
    主编推荐

    本书以案例的形式,图文结合,详细讲述医学事务部架起了商业和科学的桥梁,在多元的医疗生态环境中扮演者重要的角色,提高了制药企业医学事务团队的能力水平,提升组织效率,鼓励创新,推动业务发展为改善患者体验、为患者保驾护航、为造福更多患者而努力。

    内容简介

    本书以案例的形式,图文结合,详细讲述医学事务部架起了商业和科学的桥梁,在多元的医疗生态环境中扮演者重要的角色,提高了制药企业医学事务团队的能力水平,提升组织效率,鼓励创新,推动业务发展为改善患者体验、为患者保驾护航、为造福更多患者而努力。

    作者简介

    精彩内容

    目录
    Medical Evidence--Big Data and Real World Study
    Global Real-World Data Mining Program of AstraZeneca China
    Medical Affairs
    Discussion on Evaluation Methods of the Impact of Anti-drug Antibody
    on the Safety of Patients
    Scientific Exploration of Drug Initial Dose in Chinese Patients
    --Go Ahead with Zai Spirit
    Health Economics and Outcomes Research in Launch Preparation
    --From Evidence Gap to the Holistic Evidence Package
    Stereoscopic Layout of Clinical Research, Leading the Mature Product
    Development in New Field
    Local Innovation of Medical Device Therapy in China
    --Rare Disease Application and Health Economics and Outcome Research
    Evidence Generation on Pediatric Type 1 Diabetes with Medical
    Device Therapy
    Medical Communication and Education-Innovation-Driven
    Development
    KOL Strategic Scientific Exchange During New Product Launch Readiness ~
    M Scientific Talk
    --Talk Everything about Scientific Research
    New Chapter of Medical Education in Life Cycle Management
    --From Unmet Clinical Needs to Medical Education Programs
    Discovery Continuing Medical Education Project
    --The Development from Continuing Medical Education to Medical Scientists
    Empowerment
    Medical Science Liaison--Regional Medical Engine
    Internal Value Excellence Presentation of Medical Science Liaison Team
    MSL End-to-end Innovation and Integration to Help Optimize the Whole
    Process of Diagnosis and Treatment
    Brand Hospital Lectures to Promote Expert Disease Awareness to Clinical
    Behavior Changes
    Innovative "Train the Trainer" Activities Support New Product Launch
    Medical Leadership--Medicine Empowers Full Life-Cycle
    Management
    The Role of Medical Affairs in the Development of Pharmaceutical
    Enterprises
    Medical-lead New Product Launch-Experience Sharing and Vision of
    the Future
    Medical Strategy--From Medical Support to Medical Driven
    Preliminary Explorations of the Value of the Medical Affairs in Chinese
    Enterprises' Layout of "The Belt and Road" ~
    From Insight to Decision How Will Medical Insight Lead Formulation of
    Medical Strategies
    Role Transformation of Medical Affairs Department Under New Market
    Access
    Medical Innovation--AI and Digitization
    Combating New Challenges and Win in the Near Future
    --The Value of Medical Affairs in the Registration Process for New Medical
    Devices
    Innovative Mode of Strategic KOL Academic Engagement
    Create Mobile Library with You
    TRIO Diabetes Management Project
    --A New Model of Standardized and Intelligent Management for Diabetic
    Patients
    Rethink the Scientific Communication for Medical Affairs Department of
    Chinese Innovative Pharmaceutical Companies in the Digital Era
    One-Stop Knowledge Shop-Professional People Do Professional Things with
    Professional Competence

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