Unit 1 Introduction Unit 2 Consumer and Markets Unit 3 New Product Development Strategies Unit 4 International Product Planning and Development Unit 5 Distribution Planning and Channels Unit 6 Business-to-Business Markets Unit 7 Service,Nonprofit Marketing and Society Unit 8 Advertising and Public Realations Unit 9 Personal Selling and Sales Management Unit 10 Internet Communications and New Media Unit 11 Direct Marketing ,Exhibitions and Trade Fairs Unit 12 Marketing and Society Unit 13 Marketing of Services Appendix Glossary