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    • 作者: 李大千著 | | 梅丹理译
    • 出版社: 其他
    • 出版时间:2013-11-01 00:00:00
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    商品参数
    • 作者: 李大千著| 梅丹理译
    • 出版社:其他
    • 出版时间:2013-11-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2016-01-12
    • 页数:141
    • 装帧:平装
    • ISBN:9787508526805
    • 国别/地区:中国
    • 版权提供:其他

    王传福的创新智慧(英)/追梦中国.商界领袖系列

    作  者:李大千 著 梅丹理 译 著 梅丹理 译
    定  价:79
    出 版 社:五洲传播出版社
    出版日期:2013年11月01日
    页  数:141
    装  帧:平装
    ISBN:9787508526805
    主编推荐

    内容简介

    作者简介

    精彩内容

    目录
    Part I
    Groundwork for Innovation-"One,
    Slow; Two, Notice; Three, Implement"
    CHAPTER 1
    "One-Slow"-From Eureka Tactics to Strategic
    Synergy
    CHAPTER 2
    "Two-Notice"-View the Entrprise at Hand;
    Watch Future Mariners in the Distance
    CHAPTER 3
    The Three Implementations-Product
    Determination, Personnel Training and Sale
    Initiatives
    1. Product Determination
    2. Personnel Training
    3. Sales Initiatives
    Part II
    Creative Wisdom-Refining the Five
    Masterful "Arts"
    CHAPTER 4
    DeVelopmental Innovation-Changing from
    "Diverse" to'Complementary' under the
    Kangaroo Model
    1. Find Out the "Effective Radius" of
    Multi-Innovation
    2. Four Codes for Deciphering Successful
    Diversification
    CHAPTER 5
    Management Innovation-"Family Culture"
    Achieves Soft Power for Enterprise
    CHAPTER 6
    Marketing Innovation-Six "Sea Strategies"
    for World-Class Bulldozers
    CHAPTER 7
    Cost Innovation-Using 18 Kinds of Chinese
    Kungfu to Squeeze Water From a Towel
    CHAPTER 8
    Strategy Innovation-Vertically Integrating
    the Auto-Industry Chain
    Part III
    Innovation Pitfalls-Colorful Lights at
    the Crossroads
    CHAPTER 9
    Red Pitfall-How Far Is You Company from
    Security?
    1. Getting Away from Patent Risks
    2. Fierce Patent Battles: All Technology is a
    Paper-Tiger
    CHAPTER 10
    Green Ptfall-How Far Are Your Products
    from the Future?
    1. Find Out the "Second Curve" of
    a Company
    2. Electric Cars: "The Second Curve" of BYD
    in the Future
    CHAPTER 11
    Pitfall-How Far Are Your Products from the
    Terminal End?
    1. From "Terminal War" to "Terminal Strategy"

    2. Consumers' "Button": Details of BYD's Success

    CHAPTER 12
    The BLack Pitfall-How Far Are You from
    the Innovative Spirit?
    CHAPTER 13
    Purple Pitfall-How Far Are You from
    Marketing Innovation?
    1. Customer Value is the Core of Innovation
    2. Chinese Philosophy in BYD's Marketing
    Innovation

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