电子商务英语创新型教程/吴含 吴含 冯克江 陈秀梅 邓志超 著 大中专 文轩网

Chapter 1  Introduction to Electronic Commerce  1 Part  1 Lead-in  2 Part  2 Intensive Reading  3 Text  A China’s Other E-commerce Giant Follows Its Own Path  3 Text  B Major Types of E-commerce  5 Part  3 Situational Dialogue  9 Dialogue  1 Running an Online Business  10 Dialogue  2 What Kind of E-commerce Suits Our Business  11 Part  4 Extensive Reading  13 Part  5 Self-assessment Exercises: Thinking and Practice  20 Chapter  2 E-marketing  23 Part  1 Lead-in  24 Part  2 Intensive Reading  25 Text  A How to Make Your E-mail Marketing Simple, Clear and Awesome  25 Text  B What’s SEO  27 Part  3 Situational Dialogue  30 Dialogue  1 Common Types of E-marketing  30 Dialogue  2 Social Media Networks in China  32 Part  4 Extensive Reading  33 Part  5 Self-assessment Exercises: Thinking and Practice  35 Chapter  3 Electronic Payment  39 Part  1 Lead-in  40 Part  2 Intensive Reading  41 Text  A How to Use PayPal on the Google Play Store  41 Text  B How to Use Apple Pay  43 Part  3 Situational Dialogue  45 Dialogue  1 Different Types of E-payment  45 Dialogue  2 How Electronic Payment Works  46 Part  4 Extensive Reading  47 Part  5 Self-assessment Exercises: Thinking and Practice  48 Chapter  4 Logistics Management  51 Part  1 Lead-in  52 Part  2 Intensive Reading  53 Text  A Amazon and Its Own Delivery  53 Text  B Using Logistics Technology to Start a Business  55 Part  3 Situational Dialogue  57 Dialogue  1 Send a Figure Through Express Mail  57 Dialogue  2 Tracking the Mail  59 Part  4 Extensive Reading  61 Part  5 Self-assessment Exercises:Thinking and Practice  63 Chapter  5 Customer Relationship Management  65 Part  1 Lead-in  66 Part  2 Intensive Reading  67 Text  A What is Social CRM  67 Text  B How to Serve Your Social CRM in a Better Way  68 Part  3 Situational Dialogue  71 Dialogue  1 Introduce the CRM into the Company’s Management System  71 Dialogue  2 How Could I Improve the Application of CRM in Sales  72 Part  4 Extensive Reading  73 Part  5 Self-assessment Exercises:Thinking and Practice  75 Chapter  6 Cyber-attack and Internet Fraud  79 Part  1 Lead-in  80 Part  2 Intensive Reading  81 Text  A How to Prevent Cyber-attack  81 Text  B Be Cautious When Shopping Online  83 Part  3 Situational Dialogue  86 Dialogue  1 Internet Fraud  86 Dialogue  2 Hacked E-mail Account  87 Part  4 Extensive Reading  89 Part  5 Self-assessment Exercises: Thinking and Practice  92 Chapter  7 Cross-border E-commerce  95 Part  1 Lead-in  96 Part  2 Intensive Reading  97 Text  A How to Develop Overseas Customers Online  97 Text  B How Not to Be a Spammer  99 Part  3 Situational Dialogue  102 Dialogue  1 Develop Foreign Customer by Face Book  103 Dialogue  2 E-mail Direct Marketing in Foreign Trade  105 Part  4 Extensive Reading  107 Part  5 Self-assessment Exercises: Thinking and Practice  110 Chapter  8 New Trends in E-commerce  113 Part  1 Lead-in  114 Part  2 Intensive Reading  115 Text  A The Era of “Internet+” in China  115 Text  B The Era of WeChat Business  118 Part  3 Situational Dialogue  121 Dialogue  1 Shopping with Smart Phone  122 Dialogue  2 Cash Burning on E-commerce  124 Part  4 Extensive Reading  126 Part  5 Self-assessment Exercises: Thinking and Practice  131 附录1  阅读篇章译文  135 附录2  课后练习参考答案  151 附录3  2010—2014年全国自考《电子商务英语》试卷及答案  161