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  • 管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张) 黎晴//龙游宇 著作 著 大中专 文轩网
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    • 作者: 黎晴//龙游宇著
    • 出版社: 暨南大学出版社
    • 出版时间:2012-08-01 00:00:00
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    • 作者: 黎晴//龙游宇著
    • 出版社:暨南大学出版社
    • 出版时间:2012-08-01 00:00:00
    • 版次:1
    • 印次:1
    • 印刷时间:2012-08-01
    • 装帧:平装
    • 国别/地区:中国
    • 版权提供:暨南大学出版社

    管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张)

    作  者:黎晴//龙游宇 著作 著
    定  价:29.8
    出 版 社:暨南大学出版社
    出版日期:2012年08月01日
    页  数:
    装  帧:平装
    ISBN:9787566801838
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    内容简介

    作者简介

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    目录
    前言
    Unit1 SocioeconomicAgent
    Listening Situation 1 Interviewing for a job as a sales representative
    Situation 2 Preparing for a good job interview
    Speaking Situation 3 Asking about a job opening
    Situation 4 Attending a job interview
    Reading Passage 1 How Does Fiscal Policy Work?
    Passage 2 Internet Businesses: Another Digital Gold Rush
    Writing A Resume
    Unit2 Foreign Trade Enterprise
    Listening Situation 1 Introducing a job
    Situation 2 Describing a job of an international trade specialist
    Speaking Situation 3 Discussing a business plan
    Situation 4 Talking about the details of a sole agency agreement
    Reading Passage 1 Sales/Purchase Contract
    Passage 2 New Insight into Trends of Chinese Footwear Industry
    Writing A Letter of Job Application
    Unit3 Manufacturing Enterprise
    Listening Situation 1 Meeting a foreign guest at the airport
    Situation 2 Making a welcoming speech
    Speaking Situation 3 Arranging the hotel
    Situation 4 Receiving a foreign guest at a dinner party
    Reading Passage 1 Markets and Marketing
    Passage 2 Automotive Industry in the People's Republic of China
    Writing Sample 1 A Letter of Enquiry
    Sample 2 A Letter of Reply
    Unit4 Corporate Structure
    Listening Situation 1 Introducing a company
    Situation 2 Creating a company profile
    Speaking Situation 3 Making an appointment with client for lunch
    Situation 4 Making an appointment with client for business
    Reading Passage 1 Corporate Governance
    Passage 2 Chief Executive Officer
    Writing Sample 1 A Letter of Order
    Sample 2 Acknowledgement
    Unit5 Corporate Culture
    Listening Situation 1 Showing a customer around a toy show
    Situation 2 Creating a business video--a virtual company tour
    Speaking Situation 3 Showing the customer around the factory
    Situation 4 Asking for more information
    Reading Passage 1 Fortune 500
    Passage 2 Women CEOs
    Writing Sample 1 Complaint Letter
    Sample 2 Reply to a Complaint Letter
    Unit6 International Economic Cooperation
    Listening Situation 1 Introducing new products to a potential client
    Situation 2 Getting better prepared for product introduction
    Speaking Situation 3 Talking about joint venture with a foreign partner
    Situation 4 Discussing cooperation with a foreign partner
    Reading Passage 1 Foreign Direct Investment
    Passage 2 Driving Low Carbon Business
    Writing Memo
    Unit7 International Market
    Listening Situation 1 Talking about marketing strategies for a new product
    Situation 2 Planning a specific procurement process
    Speaking Situation 3 Asking for a 25% discount
    Situation 4 Negotiating prices with a supplier
    Reading Passage 1 Commodity Markets
    Passage 2 7 Ps of Services Marketing
    Writing Workshop Agenda
    Unit8 The Situation and Development of the World Economy
    Listening Situation I Holding a dinner party for a client
    Situation 2 Making an appreciative speech
    Speaking Situation 3 Picking up a client at the hotel
    Situation 4 Seeing off the client at the airport
    Reading Passage 1 The World Economy: Pulling Apart
    Passage 2 The World Economic Outlook
    Writing An Abstract for a Thesis
    参考答案
    Glossary

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