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教材.外贸英语函电普通高等教育经济与贸易专业精品教材 互联网+新形态立体化教学资源特色教材陈汤龙崔丹主编本科经济管理外贸
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| 书名:外贸英语函电(普通高等教育“十三五”规划教材) 定价:45.00 标准书号:ISBN 978-7-5184-2506-8 装帧:平装 用纸:胶版纸 开本:16开 出版社:中国轻工业出版社 页数:204 |
1. 真实。本书收录的所有信函文本均来自进出口实务的各个环节,文本的选择还兼顾了外贸函电的得体性,在用词方面应严时严,应宽时宽,能让学生学到真实的函电写作技能。 2. 实用。本书对各种写作技巧的介绍非常详尽,均采用国外较新的函电写作材料,体现了国内商务函电的写作特点。 3. 易学。本书对收录的信函及文本的典型句型进行了提炼和总结,有利于学生更好地掌握和应用。
本书共13个单元,系统介绍了外贸交易过程的所有环节,如与外方建立业务关系、询盘、发盘、还盘、促销、下订单、签约、包装、投保、装运、索赔理赔等。本书既可作为高等院校应用英语、商务英语、国际商务、国际经济与贸易等专业学生的教材,也可作为外企人员的学习参考资料。为体现教材的立体化建设,本书配套提供了音频、电子课件供读者使用。 |
目 录
Unit 1 Basic Knowledge of Business Letter Writing
1.1Introduction
1.2 The principles of Business Letter Writing
1.3 Preparation before Writing
1.4Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 2 Establishing Business Relations
2.1Introduction
2.2 Writing Skills
2.3 Letters Samples
2.4 Useful sentences in Business Letters
Words and vocabulary
Supplementary Reading
Exercises
Unit 3 Inquiries and Replies
3.1 Inquiry
3.2Reply
3.3 useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 4 Credit investigation
4.1Introduction
4.2 Letter Samples
4.3useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 5 Quotation and Offers
5.1 introductions
5.2 writing skills
5.3 Letter Samples
5.4 Some useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 6 Counter Offers
6.1Introduction
6.2 writing skills
6.3 Letters Samples
6.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 7 Orders, Acceptance and Rejections
7.1Introduction
7.2 writing skills
7.3 Letters Samples
7.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 8 Sales Promotion
8.1Introduction
8.2 writing skills
8.3 Letters Samples
8.4Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 9 Establishment of L/C and Amendment
9.1Introduction
9.2 writing skills
9.3 Letters Samples
9.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 10 Packing
10.1Introduction
10.2 writing skills
10.3 Letters Samples
10.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 11 Shipment
11.1Introduction
11.2 writing skills
11.3 Letters Samples
11.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 12 Insurance
12.1Introduction
12.2 writing skills
12.3 Letters Samples
12.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Unit 13 Claims
13.1Introduction
13.2 writing skills
13.3 Letters Samples
13.4 Useful sentences
Words and vocabulary
Supplementary Reading
Exercises
Appendix A Useful Abbreviations in International Trade
Appendix B the Relevant Documents and Other Useful Expressions
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