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  • 醉染图书运营实务/马文娟 杜作阳 沈瑛莹9787302562542
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    • 作者: 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志著 | 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志编 | 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志译 | 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志绘
    • 出版社: 清华大学出版社
    • 出版时间:2020-10-01
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    • 作者: 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志著| 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志编| 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志译| 马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志绘
    • 出版社:清华大学出版社
    • 出版时间:2020-10-01
    • 版次:1
    • 印次:1
    • 字数:287
    • 页数:232
    • 开本:其他
    • ISBN:9787302562542
    • 版权提供:清华大学出版社
    • 作者:马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志
    • 著:马文娟、杜作阳、沈瑛莹、孟海涅、黄旭强、梅琪、李小敏、韩林林、贾馥榕、马文艺、、陈道志
    • 装帧:平装
    • 印次:1
    • 定价:46.00
    • ISBN:9787302562542
    • 出版社:清华大学出版社
    • 开本:其他
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2020-10-01
    • 页数:232
    • 外部编号:1202154229
    • 版次:1
    • 成品尺寸:暂无

    目 录

    项目1 平台认识与选择 ·······································································1

    任务1-1 认识主流平台 ··················································································3

    任务1-2 选择并部署平台 ············································································12

    项目2 用户洞察 ················································································25

    任务2-1 洞察主流平台用户 ········································································27

    任务2-2 洞察行业垂直用户 ····················································································45

    项目3 内容规划 ················································································55

    任务3-1 定位精准人群 ····························································································57

    任务3-2 规划优质内容 ····························································································66

    任务3-3 建设选题库 ························································································76

    任务3-4 策划创意选题 ····························································································83

    项目4 制作 ·······················································································91

    任务4-1 编制脚本 ························································································93

    任务4-2 拍摄素材 ······················································································102

    任务4-3 剪辑与后期制作 ······················································································109

    项目5 运营数据分析 ······································································129

    任务5-1 解读运营指标体系 ······································································131



    IV

    任务5-2 探析平台机制 ··········································································140

    任务5-3 熟悉基本的数据分析工具 ······································································147

    任务5-4 分析账号数据 ··············································································153

    项目6 引流与变现 ··········································································165

    任务6-1 剖析内容引流策略 ··················································································167

    任务6-2 认识平台引流渠道 ··················································································175

    任务6-3 解析流量变现模式 ··················································································186

    项目7 账号培育实践 ······································································195

    任务7-1 组建团队 ······················································································197

    任务7-2 打造IP ·························································································207

    任务7-3 布局矩阵 ······················································································219

    参考文献 ······································································································225

    马文娟,广州松田职业学院商务专业讲师,茉莉传媒合作讲师,高校联盟新媒体“双创”导师,具备丰富的运营经验,曾2次获得广东省微课大赛二等奖。

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