[正版]闪电式扩张 建设高价值公司的快速通道英文原版 Blitzscaling 对于新兴创业公司生死时展的思考与探讨

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书名：Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies闪电式扩张：建设高价值公司的快速通道

作者：Reid Hoffman；Chris Yeh
出版社名称：HarperCollins
出版时间：2018
语种：英文
ISBN：9780008303631
商品尺寸：15.3 x 2.6 x 23.4 cm
包装：平装
页数：288 （以实物为准）

霍夫曼说自己创业思维的核心就是“闪电扩张”，其灵感来自军事用语“闪电战”。那么到底什么是“闪电扩张”呢？他解释说：当一家公司需要真正快速增长时所做的事情，就是“闪电扩张”。比如快速建立一家公司，服务于巨大的市场，通常是全球市场，从而成为规模上的领跑者。

这意味着，无论在战场还是商场上，速度，都是出奇制胜、取得胜利的一个关键因素。你的决策和行动，都要赶在竞争对手之前。

Foreword by Bill Gates
From the authors of New York Times bestsellers, The Alliance and The Start-up of You, comes a smart and accessible must-have guide for budding entrepreneurs everywhere.
Silicon Valley is renowned for its striking number of businesses which have grown from garage start-ups into global giants; Apple, Cisco, Google, HP and Intel to name a few. But what is the secret to their outstanding success? Hoffman and Yeh explain that it’s simple: they’ve learnt how to blitzscale.
Featuring case studies from numerous prominent tech businesses such as AirBnB and WeChat, this book offers a specific set of practices for catalysing and managing dizzying growth in bourgeoning start-ups. Prioritising speed over efficiency in an environment of uncertainty, Blitzscaling illustrates how businesses can accelerate to the stage in a company’s life cycle where the most value is generated. Using the framework provided by Hoffman and Yeh, readers will learn how to design business models which simultaneously support growth at a furious pace and capture the market, as well as how to navigate the necessary shifts in strategy needed at each level of scale.

Review
“The case studies you’re about to explore and the tools you’re about to gain have never been more relevant. This is an ideal moment to be reading this book.”–Bill Gates

“The book the start-up world has been waiting for. I can’t think of any other that so perfectly captures the specific challenges – and opportunities – that a company faces at every stage of growth. This book shares some of the key secrets for building mission-oriented, global businesses at speed.”–Brian Chesky, cofounder and CEO, AirBnb

“Blitzscaling shows how companies can build value for customers and shareholders in the digital age. A compelling inside view of how the new economy is being built and is transforming global business.”–Sheryl Sandberg, New York Times bestselling author of Lean In and Option B

“This is the best book I’ve ever read on how to grow a company rapidly – and when that’s even worth trying in the first place. With a rare combination of fresh insights, vivid cases, and actionable advice, it’s a must-read for entrepreneurs and executives.”–Adam Grant, New York Times bestselling author of Originals 

·闪电扩张需要的不仅仅是企业家的勇气和技能，还需要一个能利用金融资本和人力资本为风险项目融资的环境。
·闪电扩张是在不确定的情况下，优先考虑速度，而非效率。
·企业可能在其生命周期的不同节点采取不同类型的扩张策略。
·一旦某家规模扩张的公司占据了其生态系统的制高点，周围的关系网就会意识到其领导地位，人才和资本都会涌入。
·尽管闪电扩张有巨大优势和潜在收益，但它也伴随着巨大风险。
……

霍夫曼在书中强调，我们正处在一种全球化的网络时代。全球的运输、商业、支付方式和信息流等，都在构成一个巨大网络。一家公司必须要更快速地成长，才有可能挤到前面。否则，全球任何地方的竞争者都可能会冒出来击败你。

Reid Hoffman is a partner at the leading VC firm Greylock Partners and an early investor in Facebook, Flickr, and Zynga. He co-founded LinkedIn in 2003; it now has more than 200 million members globally, and was acquired by Microsoft for $26 billion, the biggest acquisition in the tech giant's history. He serves on the boards of Airbnb, Convoy, Edmodo, and Microsoft and leads the Greylock Discovery Fund, which invests in seed-stage entrepreneurs and companies. He was previously a founding member and executive vice president at PayPal. He earned his master's degree in philosophy from Oxford University as a Marshall Scholar, and his bachelor's degree from Stanford University.

克里斯·叶（Chris Yeh）曾获得哈佛商学院MBA学位，并被授予“贝克学者”的称号，是PBworks的市场营销副总监，他的目标是“帮助有意思的人做有意思的事”。
Chris Yeh is an entrepreneur, writer, and mentor. He earned two Bachelor's degrees with distinction from Stanford University and an MBA from Harvard Business School, where he was a Baker Scholar. He is the VP of Marketing at PBworks and general partner at Wasabi Ventures.

Part II: Business Model Innovation
Part III: Strategy Innovation
Part IV: Management Innovation
Part V: The Broader Landscape of Blitzscaling
Part VI: Responsible Blitzscaling

When you blitzscale, you deliberately make decisions and commit to them even though your confidence level is substantially lower than 100 percent. You accept the risk of making the wrong decision and willingly pay the cost of significant operating inefficiencies in exchange for the ability to move faster. These risks and costs are acceptable because the risk and cost of being too slow is even greater. But blitzscaling is more than just plunging ahead blindly in an effect to “get big fast” to win the market. To mitigate the downside of the risks you take, you should try to focus them—line them up with a small number of hypotheses about how your business will develop so that you can more easily understand and monitor what drives your success or failure. You also have to be prepared to execute with more than 100 percent effort to compensate for the bets that don’t go your way.
For example, anyone who knows Jeff Bezos knows that he didn’t simply mash his foot down on the gas pedal; Amazon has intentionally invested aggressively in the future, and, despite its accounting losses, generates a ton of cash. Amazon’s operating cash flow was over $16 billion in 2016, but it spent $10 billion in investments and $4 billion paying down debt. Its seemingly meager profits are a feature of its aggressive strategy, not a bug.
Blitzscaling requires more than just courage and skill on the part of the entrepreneur. It also requires an environment that is willing to finance intelligent risks with both financial capital and human capital, which are the essential ingredients for blitzscaling. Think of them as fuel and oxygen; you need both to propel the rocket skyward. Meanwhile, the infrastructure of your organization is the actual structure of your rocket, which you’re rebuilding on the fly as you rise.